AI Assist: Discover the exciting new MAXQDA add-on – now available for free!

MAXQDA Professional Trainer:
Beatriz Gondim-Matos, Ph.D.

Language(s)English, Portuguese (Brasil)
  • Starter Workshop
  • Method Workshop
Methodological Expertise

I have expertise in qualitative methods and narrative research.


Consulting Services

I conduct consultancy for research groups.



I've been working with MAXQDA software since 2017, my doctoral course in Business. I would like to see more and more academics from my region using this powerful QDA software in their research. I've been training research groups from different universities and different levels of qualification focusing on qualitative research

Relevant Publications

Marques, L., & Gondim Matos, B. (2020). Network relationality in the tourism experience: Staging sociality in homestays. Current Issues in Tourism, 23(9), 1153-1165.

Santos, V. E. ; Matos, B. G. ; Lessa, P. W. B. . Estratégias de Marketing Social adotadas na Campanha Lei do Minuto Seguinte. ADMINISTRAÇÃO PÚBLICA E GESTÃO SOCIAL, p. 1-16, 2023.

Costa, J. H. P. ; Andrae-Matos, M. B. ; Matos, B. G. . Dos grãos às telas: o poder do storytellingna comunicação em redes sociais de empresas de chocolate bean to bar no Brasil. MARKETING & TOURISM REVIEW, v. 7, p. 1-39, 2022.



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