Content and Text Analysis

Consulting Research Methodology, Social Responsibility of Sport, Sport Marketing

I have been a MAXQDA-User since 2013. I hold a M.Sc. degree in Sport Management with specialization in Sport Marketing and have used MAXQDA for analyzing qualitative data derived from interviews and internet sources during my Master Thesis. Currently I’m doing my research on PhD level regarding the impact of social responsibility concept on brand dimensions of sport organizations. I can offer Qualitative Research Methodological Courses in the field of Sport Management and Sport Marketing and of course from the perspective of Social Responsibility (CSR). I have developed a strong interest in Qualitative Method approaches (Text Analysis and Content analysis of Organizational Documents and Interviews). I am happy to share my knowledge in my workshops or to apply as a consulting service for interested research groups.