MAXDAYS Europe
MAR 17, 2026MAXDAYS
SEP 15, 2026MAXDAYS Asia
DEC 1, 2026MAXDAYS
Save the date: MAXDAYS is back on September 15th!
Featuring over 20 sessions in 6 languages, MAXDAYS covers everything from beginner-friendly introductions to advanced expert insights. We can’t wait to welcome our global community once again to connect, exchange ideas, and explore MAXQDA together.
Secure your free spot now!
Lectures

New Developments in MAXQDA
Step into the conference with a look behind the scenes of innovation at MAXQDA. Join Julia, MAXQDA’s Product Manager, as she unveils the newest MAXQDA releases and takes you on a guided tour of its cutting-edge AI features designed to enhance your research workflow. You’ll also get an exclusive preview of what’s next on the roadmap — from feature concepts in development to the guiding ideas shaping MAXQDA’s future.
Start your conference journey inspired, informed, and ready to explore what’s possible with MAXQDA.
Julia Gerson
Chief Product Manager at VERBI Software GmbH
2:15 pm (CET)
Fuzzy Data, Smart Approaches: MAXDQDA Poster Award
Join the three winners of the MAXQDA Poster Award as they present their work. Their posters show research workflows with MAXQDA tackling a difficult dataset, methodological challenges or other obstacles. Our winners demonstrate how they worked with unusual data, innovative analytical approaches, difficult coding situations, and other complexities that made their research journey with MAXQDA especially unique. This is your opportunity to see MAXQDA applied in unexpected ways and to leave with a fresh perspective on your own analytical work.
Poster Award Winners
TBA
5:15 pm (CET)
Keynote: Naturalistic or manufactured data in qualitative research?
The vast majority of journal articles assume a consensus about three features of qualitative research [QR]: QR seeks to understand human experience; it treats interviews and focus groups as providing direct access to the contents of people’s heads and it foregrounds the empathetic skills of the researcher to achieve this. In this talk, I review the reasons for this preference and suggest why they are often faulty. All things being equal, QR’s greatest strength is demonstrated in working with naturalistic data including documents, digital data and recordings of interactions. Following this path, we can establish a more fruitful division of labour between qualitative and quantitative work.
Prof. Dr. David Silverman
Professor Emeritus in the Sociology Department at Goldsmiths College
8:15 pm (CET)Session Highlights

Getting started with MAXQDA
In this starter workshop, you will have the opportunity to learn everything from setting up your project to producing a report of your analysis. Features covered will include creating projects, importing and organizing documents, creating and organizing codes, adding memos and comments, retrieving segments, as well as generating reports.

MAXQDA AI Assist: Practical tips for better summarizing, coding, and prompting
This session provides practical tips, workflows, and prompting techniques to effectively integrate MAXQDA’s AI features into your qualitative data analysis workflow
- Customizing Summaries: Using additional instructions
- AI Coding: Crafting precise code definitions
- Advanced Prompting: Getting the most out of AI Chat
- Methodological Reflection: Maintaining transparency

Comparing and Contrasting the Smart Coding and Creative Coding Tools
TBA

From Raw Data to Themes: A Transparent AI Protocol in MAXQDA
This session walks participants through a complete, step-by-step AI-assisted qualitative analysis protocol in MAXQDA — from raw interview transcripts to thematic synthesis. Using a physician burnout dataset as a worked example, attendees will see how MAXQDA’s AI Assist features can support each stage of the analytic process while keeping the researcher in interpretive control. The session emphasizes transparency and auditability, so participants leave with a replicable protocol they can apply immediately in their own projects.
All Spotlight Sessions
- 3:15 – 4:00 pm
- 4:15 – 5:00 pm
- 6:15 – 7:00 pm
- 7:15 – 8:00 pm
Program
| Time | Session |
|---|---|
| 1:45 – 2:00 pm | Doors |
| 2:00 – 2:10 pm | Welcome Speech |
| 2:15 – 3:00 pm | New Developments in MAXQDA |
| 3:00 – 3:15 pm | Intersession Break |
| 3:15 – 4:00 pm | Session I |
| 4:00 – 4:15 pm | Intersession Break |
| 4:15 – 5:00 pm | Session II |
| 5:00 – 5:15 pm | Intersession Break |
| 5:15 – 6:00 pm | Fuzzy Data, Smart Approaches: MAXQDA Poster Award |
| 6:00 – 6:15 pm | Intersession Break |
| 6:15 – 7:00 pm | Session III |
| 7:00 – 7:15 pm | Intersession Break |
| 7:15 – 8:00 pm | Session IV |
| 8:15 – 9:00 pm | Keynote Lecture |
| 9:00 – 9:10 pm | Event Closing |
What to expect?
Register Now
Q&A
Meet the Community
The next MAXDAYS are coming soon – in the meantime you can connect with the Research Network Group on LinkedIn.

















