Elif Üstündağlı Erten
Experience and Services
Workshops
Standard
- Starter Workshops
- Advanced Workshops
Method Focus
- Qualitative Research with MAXQDA
- Academic Writing with MAXQDA
Methodological Expertise
- Qualitative and Quantitative analysis
- Thematic AnalysisIn-depth Interviews
- Case Study
- Teaching Experience
- Cross-cultural Research
- Interpretive Paradigm
- Applied Data Analysis
- Phenomenology
- Project-based Research
Consulting Services
Qualitative Research Design, MAXQDA Training, Interview Design, Coding Framework Development, Thematic and Content Analysis, Academic Writing Support, Consumer Behavior Research, Cultural Studies
Experience
I earned my PhD in 2014 with a dissertation grounded in qualitative methodology and have since built an academic career centered around interpretive and mixed-method approaches. Since 2017, I have been actively using MAXQDA as a core component in both my research and teaching. I regularly teach graduate-level courses on Qualitative Research Methods, where MAXQDA plays a central role in data management, coding, thematic analysis, and visual analytics. Over the years, I have trained numerous graduate students, thesis candidates, and early-career researchers in the effective use of MAXQDA for their academic projects. I have also led hands-on sessions in which participants work with real data to develop skills in coding, memo writing, theory building, and interpretation. My research spans a variety of topics including consumer culture, sustainability practices, energy vulnerability, migration, and ritual consumption. These studies often involve in-depth qualitative data collection and analysis, where methodological rigor and contextual sensitivity are essential.
Relevant Publications
Üstündağlı Erten, E. et al. (2024). Decoding intersectionality: A Systematic Review of Gender and Energy Dynamics Under The Structural and Situational Effects of Contexts. Energy Research & Social Science, 110. https://doi.org/10.1016/j.erss.2024.103432
Üstündağlı Erten, E. et al. (2023). Activism, Social Identity Theory, and Brands: Political and Protest Consumer Identities on March 8th. Sosyoekonomi Dergisi, 31(56). https://doi.org/10.17233/sosyoekonomi.2023.02.14
Üstündağlı Erten, E. et al. (2022). Vulnerability and Service-Dominant Logic from Older Adults' Perspectives During the Pandemic. Pamukkale SBE Dergisi, 52. https://doi.org/10.30794/pausbed.1021141
Üstündağlı Erten, E. & Güzeloğlu, E. B. (2020). Transformation of Do-It-Yourself from Altruistic to Utilitarian Tendency: DIY Entrepreneurs and Sustainable Practices in Shared Economy Market Conditions. Management of Environmental Quality, 32(1), 127–143.
