MAXQDA Products: MAXQDA Standard

MAXQDA Standard

  • Qualitative & Mixed Methods Data Analysis
  • Quantitative Text Analysis
  • Statistical Data Analysis
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MAXQDA Products: MAXQDA Plus


  • Qualitative & Mixed Methods Data Analysis
  • Quantitative Text Analysis
  • Statistical Data Analysis
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MAXQDA Products: MAXQDA Analytics Pro

MAXQDA Analytics Pro

  • Qualitative & Mixed Methods Data Analysis
  • Quantitative Text Analysis
  • Statistical Data Analysis
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MAXQDA Products: Detailed Feature Comparison

You can select from three different MAXQDA products. Compare their specific features and find the MAXQDA that works best for you.

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  • Data Types (Import & Analysis)

    • Text and PDF documents

      Import and edit text documents (.docx, .odt, .rtf, txt). Import PDF files in their original format.

    • Transcripts

      Import transcripts that were created with other software programs (manually or by automatic text recognition).

    • Focus groups

      Import focus group transcripts or other multi-speaker texts with automatic speaker detection & speaker based analysis tools.

    • Audio and Video

      Import media files from common file formats into MAXQDA products. Analyze media files directly. Transcribe media. MAXQDA Media player displays waveform, allows analysis down to 1/10 of a second.

      Audio Windows: MP3, WAV, WMA, AAC, M4A
      Audio Mac: MP3, WAV, AAC, CAF, M4A
      Video Windows/Mac: MP4, MOV, MPG, AVI, M4V, 3GP, 3GGP
      Video Windows only: WMV

    • Surveys

      Import survey data from Excel with automatic precoding of open-ended answers and assignment of statistical information. Import SPSS data sets (.sav).

    • Surveys from SurveyMonkey

      Import survey data directly from SurveyMonkey account with automatic precoding of open-ended answers and assignment of statistical information.

    • Spreadsheets

      Import table documents (.xls/.xlsx). Table view includes common table functionality: sort alphabetically, hide columns, edit or enter text into cells.

    • Webpages

      Import webpages as text, image or PDF documents using the free Google Chrome Addon “MAXQDA Web Collector”.

    • Social media: Twitter and YouTube

      Twitter: Import tweets directly from twitter. Detailed search for tweets, authors, #hashtags languages, locations, etc. Automatically code tweets with #hashtags and @authors. Filter and statistically analyze tweets in new interactive table.

      YouTube: Import video comments and video transcripts directly from YouTube. Autocode video comments with number of replies.

    • Images

      Import photos and images (png, jpg, gif, tif). Images can be rotated and zoomed.

    • Literature data and bibliographical data

      Import text and PDF articles, as well as meta information about articles, textbooks, etc. from bibliographical software packages Endnote, Mendeley, Citavi, and Zotero.

    • Prestructured text documents

      Import text data from one document, that is automatically coded and split into multiple cases.

    • Create data in MAXQDA

      Create new texts, tables, notes, summaries, and more directly in MAXQDA.

    • REFI-QDA Projects

      Import projects from other programs like Nvivo that were exported to the REFI-QDA format.

  • Data Management & Usability

    • Organize documents

      Group documents in user defined folders. Create additional groups of documents with documents sets that documents are linked into..

    • Organize codes

      Group codes in hierarchical order with up to 10 levels. Create un-hierarchical groups of codes with code sets that codes are linked into. Organize code system in map view.

    • Automatic project backup

      Automatically backup projects in a user-defined time interval in MAXQDA products.

    • Spellchecking

      Find & correct spelling errors in text documents and memos.

    • External files

      Large files are included in a project as linked external documents. Bundle all external documents in one zip folder to move to a different computer.

    • Drag & drop

      Easy to use drag & drop functionality for coding, code & document organization, memo positions, adding base to dialogue windows, and more.

    • Screen layout flexibility

      Adjustable screen layout, optimized views for exploration, coding, literature reviews. Open multiple documents in tabs or in a second window for side-by-side comparison.

    • Line and paragraph numbering

      Switch between line and paragraph numbering in text documents.

    • Interface Themes

      Switch between a light and a dark interface theme. Dark mode displays light text on a dark background, which is easier to read for low-vision users.

  • Transcription

    • Transcribe audio and video

      Speed control, rewind control, automatic timestamps that link media to transcription. Set keyboard shortcuts to insert often used text segments. Option to start new paragraphs with speaker descriptions.

    • Foot pedal support

      Increase transcription speed by using foot pedals.

    • Import transcripts with time stamps

      Time stamp recognition when importing finished transcriptions from other software that use a supported time stamp format.

  • Qualitative Data Analysis

    • Coding

      Wide variety of coding options: drag & drop to code in all data formats, create code names from coded text segments (In-vivo coding and “open coding” mode), highlight coding (marker functionality) and emoticode (code with symbols). Assign keyboard shortcuts and code favorites for frequently used codes.
      Assign weight scores and add comments to coded segments.

    • Code Organization

      Rearrange the code system and merge codes via drag & drop. Group codes in codesets. Several options for the display of code frequencies in the code system in MAXQDA products.

    • Memos

      Write memos and attach them to documents, codes or data segments or write free memos. Pick from 12 different memo symbols and create your own memo labels. Display memos in a sidebar next to the data. Special memo workspace to search, filter, and edit memos. Link memo content to parts of the data. Export memos or transform memos into documents.

    • Text Search

      Search for multipe search strings across documents or memos. Search for word combinations that can be connected with AND/OR/NOT search operators. Search with “regular expressions”.

    • Coded Data Search

      Interactive display of coded data for multiple user defined search criterias, e.g. demographic data, code color, code weights. Complex coding query for coded segments. Search options include overlapping, if inside, only one code, and more.

    • Classification with Variables

      Create and interrogate groups of cases using demographical or other standardized data.

    • Linking

      Link text, image, video or memo segments within a project to each other. Link to external sources like files, webpages, or geographical locations in Google Earth™ / Maps™.

    • Logbook

      Journalize important steps of your research project and analysis in a logbook.

    • Focus Group Analysis

      Automatic speaker detection for import of transcript with multiple speakers. Analyze focus group transcripts as a whole document or interrogate by speaker. Add demographic data or other standardized information for each of the speakers. Speaker based analysis also available in several visualization and mixed methods tools.

    • Paraphrase

      Paraphrase text and image segments and display paraphrases right next to the original data. View paraphrases in an interactive table to compare paraphrases for multiple cases or to build up a category system.

    • Summaries

      Summarize coded data into your own words. Display and present summaries for cases or groups in interactive tables.

    • Creative Coding

      Visually arrange and structure codes and themes on a blank canvas and transform the finalized structure into the MAXQDA Code System.

    • Automatic Coding

      Automatically code results of a text search or coded data search with new codes.

    • Compare Groups and Cases

      Display coded segments or code frequencies in synoptic table overviews.

    • Code Coverage

      Display the amount of data that has been coded with selected codes.

    • Categorize Survey Data

      Categorize and code answers of open ended questions in interactive display.

    • Import and Export Code Systems

      Import a code system with code definitions from a spreadsheet or from another QDA software program (REFI Codebook). Transport a code system from one MAXQDA project to another.

  • Mixed Methods Analysis

    • Mixed Methods Data Compatibility

      Import and export survey data from Microsoft Excel or SPSS. Automatic detection of standardized data and open-ended comments. Standardized data is transformed into variables, open-ended comments can be coded automatically with question text.

    • Interactive Quote Matrix

      Joint display to compare content of coded segments across user-defined groups in an interactive table view.

    • Crosstabs

      Joint display to compare code frequencies and percentages across user-defined groups. Interactive result view.

    • Quantitizing

      Transform code frequencies of activated codes into document variables, that indicate how often the code occurs in cases.

    • Typology Table

      Compare statistical information (frequency, mean, and standard deviation) for groups based on coding work.

    • Side-by-side Display

      View results of a qualitativ and a quantitative study side by side.

    • QUAL Themes for QUAN Groups

      Compare coded segments for groups. Groups based on standardised information.

    • Statistic for QUAL Groups

      Compare statistics (frequencies, mean, deviation) for groups. Groups based on assigned codes.

    • Similarity Analysis

      Compare and explore data differences and similarities by looking at both qualitative and quantitative information and analyzing which documents are the most similar based on codes, code frequency and standardised information.

  • Visualization

    • Code visualization

      Display or hide unlimited amount of coding stripes next to documents, highlight coded segments inside documents with code colors in MAXQDA products. Choose from millions of user defined code colors.

    • Memo visualization

      Visualize memo types with memo type icons. Memos visually displayed in text margin, code system, document system. View memo preview at mouse over.

    • Interactivity

      Visualizations are interactively connected to project data. Double click on any visualization element to view source data.

    • Concept-Maps (MAXMaps)

      Visualize data and findings in map view e.g. in the context of grounded theory research. Add project data (documents, codes, memos, coded segments, paraphrases, summaries) as well as external data (images, links, georeferences) to a map. Add text fields and freely arrange, group, or link elements with labeled arrows. Elements stay connected to original source data.

    • Model Templates for Concept-Maps (MAXMaps)

      Use templates for the automated creation of concept maps for visual analysis and presentation of cases, code relationships, summaries, code hierarchies, and more.

    • Document Comparison Chart

      Visually compare code patterns of multiple text documents by paragraph.

    • Code Frequency (Code Matrix Browser)

      Visualize the number of segments coded with each code by document, document group, or focus group participant.

    • Code Co-Occurrence (Code Relations Browser)

      Visualize the simultaneous occurrence of codes in the data material.

    • Code Timeline (Codeline)

      Visualize code occurrence within a single document by paragraph (text document), page (PDF document), or minute/second (media file).

    • Document Portrait

      Visual and sort code occurrence in single documents by color and frequency.

    • Word Cloud

      Create word cloud display of most frequently used words in documents or document groups. Limit display by adding words to stop list.

    • Code Cloud

      Create word cloud display of most frequent code names.

    • Document Map

      Visually cluster cases (documents) on a map to analyze similarities with regard to the assignment of codes and variables in the documents.

    • Code Map

      Visually cluster codes on a map in MAXQDA products to analyze similarities with regard to the simultaneous occurrence of codes.

    • Charts & Diagrams

      Create bar and pie charts for code frequencies or variable values. Edit chart base and colors.

  • Teamwork

    • Merge Projects

      Merge several projects into one project file.

    • Transfer Project base

      Transfer specific project base from one project file to another, e.g. transfer codes you applied to documents to the same documents in a team members’ project file.

    • Intercoder Agreement

      Review how different team members coded the same data. Check intercoder agreement based on code occurrence, code frequency, or code position. Calculate kappa coefficient (Brennan & Prediger, 1981).

    • User Roles

      Assign user roles and permissions to team members (e.g. admin, project manager, coding assistant) to protect your data from unwanted changes. Password protected login for project files.

  • Report & Publish

    • Smart Publisher

      Create professional and customizable Word document reports of coded data that are ready-for-print.

    • Table Overviews

      Export table overview for coded segments, memos, codes, links, paraphrases and summaries.

    • Codebook

      Export code system together with code definitions to present category system in reports to Word.

    • Project Information Export

      Display project data overview containing the project memo and automatically updated list of standardized project information.

    • MAXQDA Reader Compatibility

      Created projects can be opened and viewed with the free MAXQDA Reader software.

    • Export Options

      Export data, tables, analyses, graphics, etc. in various formats: DOCX for Word, XLSX for Excel, PNG/SVG images etc. Save coded video or audio segments as individual video or audio clips.

    • Anonymize projects

      Export a copy of a project, in which passages with selected codes are automatically anonymized.

    • Data Archiving

      Archive original data sources (optionally supplemented by statistical data, memos, code system, media files) in an easy-to-understand folder structure or as a compressed ZIP file.

    • REFI-QDA Project

      Export projects to the universal REFI exchange format.

  • User Community, Languages and Support

    • Online Material

      Full online manual in English and German. Video tutorials for many features. Getting Started Guide for new users.

    • Context Sensitive Help

      Help button in every dialogue window jumps directly to corresponding chapter in online help.

    • Worldwide Trainer Network

      Global network of professional MAXQDA trainers with detailed profiles on MAXQDA webpage that can be contacted for workshops and consulting.

    • Free support

      Free online support for all users of the current and preceding version.

    • User Forum

      Active user community discussing technical questions and best-practises in MAXQDA user forum.

    • Interface language

      User interface in more than 10 languages: English, German, Spanish, French, Japanese, Italian, Chinese simplified, Chinese traditional, Portuguese-PT, Portuguese-BR, Russian, Turkish, Polish, Czech

    • Data language

      Analyze data in any language (Unicode support), including symbol-based languages, for example Chinese, Japanese, or Korean. Supports left-to-right and right-to-left languages.

  • Quantitative Text Analysis

    • Word & Word Combination Frequency

      List frequencies of words and combinations of up to five words for selected texts or text segments. Interactive display of results. Use stop and go lists to exclude or include words.

    • Interactive Word Tree

      Visualize word frequencies and word combinations in interactive, tree-like structure.

    • Keyword-In-Context

      Search for keywords in MAXQDA products and display search results including surrounding context in a well-arranged table.

    • Dictionary based analysis

      Create and edit dictionaries and queries. Automatically code dictionary entries. Analyze frequencies of dictionary entries differentiated by texts or text groups.

    • Category Matrix Browser

      Visualize frequencies of dictionary word categories in a matrix display by document, document group, or set.

    • Lemmatisation

      Lemmatization of text search results; different forms of a word (feel, feels, feeling) can be grouped together. Available for these languages: Bulgarian, Catalan, Czech, English, Estonian, French, German, Hungarian, Italian, Polish, Portuguese, Spanish, Swedish, Ukrainian.

  • Statistical Data Analysis

    • Statistical Analysis of MAXQDA data

      Transfer document variables (e.g. demographic data) and results of coding work to “Stats” module for statistical analysis. Define variable labels, value labels and missing values. Use results of statistical analysis to group MAXQDA project data for further qualitative analysis.

    • Statistical Analysis of external data sets

      Open and analyze external data sets from SPSS or Excel. Define variable labels, value labels and missing values. Save data as SPSS files.

    • Statistical Procedures

      Full range of descriptive and inferential statistics. Calculate frequency tables, mean, median, standard deviation, mean error, confidence intervals, etc. Analyze crosstabs: chi-square and Cramer’s V. Correlation: Pearson’s r, Spearman’s rho. Analysis of variance and reliability analysis for scales.

    • Interactive Result Display

      Merge and delete table rows and columns with automatic recalculation. Sort and rearrange result views. Unlimited undo for changes.

    • Transform & Recode

      Calculate new variables. Recode variables into same or new variables. Recode multiple variables at once.

    • Export & Report

      Display results in organized output viewer in MAXQDA products. Copy results to clipboard for use in reporting programs like Word. Export to SPSS or other statistical packages.