AI Assist: Discover the exciting new MAXQDA add-on – now available for free!

MAXQDA Professional Trainer:
Dr. Sarah L. Bulloch

Language(s)German, English
LocationLondon, United Kingdom
RadiusUnited Kingdom


  • Starter Workshop
  • Advanced Workshop

Method Focus

  • Mixed Methods
  • MAXQDA for literature reviewing (Method focus)
Methodological Expertise
  • Abductive Thematic Analysis
  • Deductive Thematic Analysis
  • Content Analysis
  • Advanced Quantitative Methods (linear and logistic regressions, structural equation models, multi-level models)
Consulting Services

Project design – working with groups to determine how to structure their work in MAXQDA to get the most out of the software in their given context.

Making the most of a MAXQDA database – working with groups to highlight how their coded work can be used to best effect.

Mixing methods – working with groups to plan how to integrate qualitative and quantitative materials, as well as how to transform qualitative information into quantitative information, with a view to applying statistical analyses in other software (e.g. SPSS).

Planning for your PhD – working with doctoral students to highlight how MAXQDA can help them project manage their PhD.

Planning for team work – working with research teams to highlight the considerations applicable when working together on a single project using MAXQDA.

Long-term data management and insight growth – working with charities to show how using MAXQDA can help them make the most of the valuable materials they collect over time, thereby reducing the need to return to the field for every insight need.


I first explored the software during my MSc in Social Research Methods in 2007 and went on to do a post-doctorate with the QUIC in the CAQDAS Networking Project at the University of Surrey during which I specialised in analysis of video data. More recently I have used MAXQDA and SPSS in the capacity as a co-investigator on an Economic and Social Research Council grant to undertake longitudinal mixed methods analysis.

I am a bit of a methods all-rounder, having applied quantitative methods, including multiple and multinomial logistic regressions, as well as multilevel and structural equation modelling in my PhD. I started my career as an academic, undertaking postdoctorates at both the University of Surrey and the University of Southampton in the UK, before turning my hand to policy and practice-based research as Research Manager for the disability charity Scope.

Throughout my jumping from sector to sector and from method to method, my constant has been my love of teaching and learning, and finding ways of making the most of data, be it on social capital, trust, volunteering, gender or disability issues.

I greatly enjoy the introductory and advanced workshop teaching and consultancy that I currently undertake and am always delighted to explore how MAXQDA can help others in their projects.

Relevant Publications

Bulloch, Sarah L. Christina Silver and Nigel Fielding (forthcoming) ‘Using Computer Packages in Qualitative Research’ in The Sage Handbook of Qualitative Research in Psychology (2016), London, SAGE.

Silver, Christina and Sarah Bulloch (in print) ‘CAQDAS at a crossroads: affordances of technology in an online environment’ in The SAGE Handbook of Online Research Methods (2016), London SAGE.

Lindsey, Rose and Sarah L. Bulloch, (2014) A Sociologist’s field notes to using the Mass Observation Archive: a consideration of the challenges of ‘re-using’ Mass Observation data in a longitudinal mixed-methods study of civic engagement’,  Social Research Online, Volume 19, Issue 3.

Bulloch, Sarah L. and Carena Rogers (2014) Better Living, Higher Standards: improving the lives of disabled people by 2020. Scope Report.

Bulloch, Sarah L. (2012) Seeking construct validity in interpersonal trust research: a proposal on linking theory and survey measures, Social Indicators Research 10.1007/s11205-012-0139-0 (Online First).

Bulloch, Sarah L. and Christine Rivers (2011) CAQDAS – Contributor to social scientific knowledge? MethodsNews Spring 2011, NCRM.

Bulloch, Sarah L. and Debbie Headrick (2005) Cross-Jurisdictional Comparison of Legal Provisions for Unmarried Cohabiting Couples, Research Findings No. 55, Scottish Executive: Edinburgh.


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