• In-depth Interviews
• Content Analysis
• Ethnography
• Focus Group Analysis
• Mixed Methods

I specialize in qualitative methods, including ethnography, focus groups, and in-depth interviews, and provide training on a variety of qualitative methods, especially mixed methods.

A former Harvard student, I am now a lecturer in the School of Media and Communication Studies at the University of Management and Technology, Lahore, Pakistan, and I am teaching research methods to MPhil students in Media and Communication Studies. I have used MAXQDA in nearly 10 research projects. Since I started consulting 3 years ago, I have been encouraging my students and faculty from universities in Pakistan, India, China, Turkey, and America to use MAXQDA to analyze their qualitative research data.