Wafa Chakroun
Sfax, TunisiaArabic, English, French
Experience and Services
Workshops
Standard
- Starter Workshops
- Advanced Workshops
Methodological Expertise
- Visual Tools,
- Qualitative Evaluation
- Mixed Methods
- Audio-Video Analysis
- Coding
- AI Tools
Consulting Services
- I am currently an Assistant Professor at IHEC Sfax and a former consultant at Euromonitor International and Zenith.
Experience
I hold a PhD in Linguistics, an MA in Linguistics, and an MA in Marketing. I have been teaching at the University of Sfax since 2011, where I mainly teach Research Methodology, quantitative and qualitative analysis, and Business English.
Throughout my teaching and research career, I have extensively used MAXQDA to publish scientific articles and to supervise students’ dissertations. I have also been involved in numerous marketing research studies across various sectors in Tunisia, including packaged food, soft drinks, and cosmetics. In these projects, I used MAXQDA to analyze in-depth interviews with managers.
