Website Privacy Statement

Last update: November 11th, 2019

Introduction

The following provisions apply to VERBI GmbH and its websites. If you have any questions regarding this privacy policy, please contact us at:

VERBI GmbH
Invalidenstraße 74
10557 Berlin
Phone: +49 (0)30 206 22 59 – 22
e-mail: cs@maxqda.com

VERBI GmbH’s data protection officer can be contacted at kontakt@datenschutzrechte.de. VERBI GmbH’s complete legal information is available here.

VERBI GmbH is the responsible entity within the meaning of the EU General Data Protection Regulation (Art. 4(7) GDPR) and further national data protection regulations of Germany.

Third Parties

Your personal data will not be transferred or passed on to third parties in any circumstances other than those listed below. We will only disclose any personal data which we have collected via this website to third parties if:

  • you have given your express consent pursuant to Art. 6(1)(a) GDPR,
  • it is legally permissible and is necessary for the processing of a contractual relationship with you in accordance with Art. 6(1)(b) GDPR, or
  • in the event that a legal obligation exists for the transfer pursuant to Art. 6(1)(c) GDPR, or
  • the disclosure pursuant to Art. 6(1)(f) GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that there are overriding interests or fundamental rights and freedoms of the data subject which require the protection of their personal data.

Online Shop

When visiting our online Shop or ordering products and services from VERBI via our Shop you will leave the VERBI website and be transferred to the website of our reseller cleverbridge AG. All services, orders, inquiries on this page, i.e. in the “Shop” are therefore subject to the Privacy Policy of cleverbridge AG.

Data Collection and Processing

Our website is designed so that you can browse our pages without having to enter your personal information. However, when you visit our website, our web servers temporarily store the connection data of your access device, the websites you visit on our site, the date and duration of your visit, the identification data of the browser and operating system used, and the website from which you are visiting us for the purposes of system security. This information is stored until it is automatically deleted, usually after one week.

This data is processed by us for the following purposes:

  • to ensure a smooth connection of the website,
  • to ensure that our website is easy to use,
  • to evaluate our website’s security and stability
  • to identify potential misuse or improper access to our website (DoS/DDoS attacks, etc.), and
  • for further administrative purposes.

The legal basis for this type of data processing is Art. 6(1)(f) GDPR. It is in our legitimate interest to collect data for the purposes listed above. As a rule, we do not use the collected data for the purposes of personally identifying you. However, we do reserve the right to do so in the event that this becomes necessary to investigate potential misuse or improper access to our webpages.

Online Forms and Newsletter

Further personal information such as your name, address, telephone number or e-mail address is not collected, unless you provide this information voluntarily, e.g. as part of a contact enquiry or when subscribing to our newsletter. For more information about the use of information that you can submit to us voluntarily, please visit our Privacy Statement for Online Forms.

Security

VERBI takes all necessary technical and organizational security measures to protect your data from loss or misuse. Your data is stored in a secure operating environment that is not accessible to the public. Should you wish to contact VERBI by e-mail, however, we would like to highlight that the confidentiality of the information transmitted is not guaranteed. The content of e-mails can be viewed by third parties. We therefore recommend that you send us confidential information by post only.

Your Rights

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information about the purposes of processing, the categories of personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection thereto, the existence of a right of complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on the logic involved;

We may only refuse to disclose information to you if and to the extent that such information would reveal information which must be kept secret in accordance with a legal provision or because of the overriding legitimate interests of a third party (§ 29 Abs. 1 Satz 2 BDSG [German Federal Data Protection Act]), the responsible public authority has established to us that the disclosure of the data would endanger public security or order or otherwise adversely affect the welfare of the federal government or a federal state (§ 34 Abs. 1 Nr. 1 BDSG in conjunction with § 33 Abs. 1 Nr. 2 lit. b BDSG), or the data is stored only because it cannot be deleted due to legal or statutory storage regulations, or exclusively serves purposes of data backup or data protection control and the provision of information would require a disproportionate effort and the processing for other purposes is excluded by technical and organizational measures (§ 34 Abs. 1 Nr. 2 BDSG).

  • to immediately request the correction or inaccurate personal data or to complete incomplete personal data stored by us in accordance with Art. 16 GDPR;
  • to request the erasure of your personal data stored with us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • to restrict the processing of your personal data, in accordance with Art. 18 GDPR, if you dispute the accuracy of the data, or if the processing is unlawful but you oppose the erasure of the data, or if we no longer need the data but you need it for the establishment, exercise or defense of legal claims; or if you have filed an objection to the processing in accordance with Art. 21 GDPR;
  • to receive your personal data, which you have provided to us, in a structured, current and machine-readable format or to request the transmission to another person responsible, in accordance with Art. 20 GDPR;
  • to withdraw your consent to us at any time pursuant to Art. 7(3) GDPR. As a result, we will no longer be able to continue processing your data from this point forward,
  • if your personal data is processed on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR, to object to the processing of your personal data, in accordance with Art. 21 GDPR, provided that there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation.

In addition, you have a general right of appeal to the responsible data protection supervisory authority. The authority responsible for VERBI GmbH is the “Berlin Commissioner for Data Protection and Freedom of Information” (“Berliner Beauftragte für Datenschutz und Informationsfreiheit”).

If you wish to exercise your right of revocation or objection, simply send an e-mail to cs@maxqda.com

Cookies

We use cookies on our website. These are small files that are automatically stored on your access device (laptop, tablet, smartphone, etc.) when you visit our website. Information is stored in these cookies that results in a connection with the the specific device used to access the website. However, this does not mean that we immediately become aware of your identity. Cookies serve, on the one hand, to make the use of our website and services easier and more convenient for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are deleted automatically after leaving our site.

In addition, we also use temporary cookies that are stored on your device for a specified period of time to optimize our website’s user-friendliness. If you visit our site again to use our services, it will automatically recognize that you have  visited us previously and what entries you have made or settings you have adjusted so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purposes of optimizing our website and services (see “Analytics Tools” below). These cookies enable us to automatically recognize, when you return to our site, that you have already visited us. These cookies are automatically deleted after a defined period of time.

We process the cookie data which serves solely to optimize your visit to our site on the basis of our legitimate interests (Art. 6(1)(f) GDPR). We use cookies in connection with analytics tools exclusively on the basis of your consent, which you can voluntarily give us by clicking the corresponding button in the “cookie banner” when visiting our site (Art. 6(1)(a) GDPR).
You can also configure your browser so that no cookies are stored on your computer or that a message appears before new cookies are created. However, the complete deactivation of cookies can lead to a less than optimal use of all functions on our website.

Analysis Tools

Google Analytics

Our website uses Google Analytics, a web analytics service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereafter: “Google”). Google Analytics uses cookies that are stored on your access device. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there. Please note that the code “gat._anonymizeIp();” has been added to our website’s use of Google Analytics to ensure the anonymous collection of IP addresses (so-called IP masking). Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Google uses this information to compile reports on the use of our website and to provide other services associated with the use of the website and the Internet. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser software, even if you have given us prior consent to their use; however, we point out that in this case you may not be able to make use of the full functionality of our website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of our website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout.

Alternatively you can also prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will then be set set to prevent your data from being collected on future visits to this website: Disable Google Analytics.

Further information can be found at: http://google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and data protection).

Google processes your personal data in the USA and is compliant with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Google Tag Manager

We use Google Tag Manager in conjunction with Google Analytics. The Google Tag Manager is also a Google product that allows us to manage webpage tags through one interface. The Tag Manager is a cookie-free domain and does not collect any personal data. The tool does however trigger other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have deactivated cookies, this deactivation also applies to all tracking tags implemented with Google Tag Manager.

Google Optimize

Our website also uses the web analysis and optimization service Google Optimize in conjunction with Google Analytics. Google Optimize allows us to analyze and improve the usability of our website based on its use by visitors. New features and content are displayed to a percentage of our users and changes in user behavior can then be evaluated. Personal data is not processed during this procedure and your IP address is anonymized. The legal basis for the processing of your data is the legitimate performance of our commercial activities, in accordance with Art. 6(1)(f) GDPR.

You can block the collection of your data by Google Optimize via the above mentioned opt-out link for Google Analytics.

Mouseflow

On some of our webpages we use Mouseflow, a web analytics tool by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to record randomly selected individual webpage visits (with anonymous IP addresses only). This results in a protocol of mouse movements and clicks with the intention of randomly displaying individual website visits and deducing potential improvements for the website. The information is not personal and will not be passed on. If you do not want to be the subject of this analysis, you can disable the function on all websites that use Mouseflow by clicking on the following link: www.mouseflow.com/opt-out/

Cookies for Marketing Purposes

Google Conversion Tracking

  1. We use Google Ads (“Ads”) to advertise our products and services on external websites. This tool allows us to determine how successful individual advertising campaigns are through statistical data related to these campaigns. Our aim is to provide you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising expenditure.
  2. This advertising is presented by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the number of impressions or ad clicks, can be analyzed. If you access our website via a Google advertisement, Ads stores a cookie on your access device. These cookies usually expire after 90 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicates that the user no longer wishes to receive advertising) are usually stored as analysis values.
  3. These cookies enable Google to recognize your Internet browser. If a user visits certain pages of a Ads customer’s website and the cookie stored on their computer has not expired, Google and the Ads customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Ads customers. We do not collect and process any personal data in the use of the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognize which of our advertising measures are particularly effective. We do not receive any further data and we cannot identify users on the basis of this information.
  4. This advertising tool automatically establishes a connection between your browser and Google’s servers. We have no influence on the use of data collected by Google in this process and we can therefore only inform you to the best of our knowledge: through Ads Conversion Tracking, Google receives the information that you clicked on one of our ads or accessed the corresponding part of our website. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
  5. You can opt out of this tracking procedure in various ways: a) by adjusting the settings in your browser software to block third-party cookies; b) by disabling cookies for conversion tracking by blocking cookies from the domain “www.googleadservices.com”; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” campaign via the link http://www.aboutads.info/choices, although this setting is deleted when you delete your cookies; d) by permanently deactivating the placement of cookies in Firefox, Internet Explorer or in Google Chrome under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to access the full functionality of our website.
  6. The legal basis for processing your data in this manner is Art. 6(1)(f) GDPR. Further information on Google’s data protection policy can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google is compliant with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Google Remarketing

We also use the “Google Remarketing” tool in conjunction with Google Ads. This is a process by which we can present advertising to you in the Google advertising network after you have visited one of our webpages. This is done by placing a cookie in your browser, which is used by Google to record and evaluate user behaviour on websites. Google can thereby determine previous visits to our website. According to Google’s own statements, Google does not combine data collected in the context of remarketing with any personal data that may be stored by Google. Furthermore, according to Google, only pseudonymous data is used for the purposes of remarketing.

DoubleClick

  1. We use Bing Ads Universal Event Tracking (UET), a service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, to advertise our products and services on external websites. This tool allows us to determine how successful individual advertising campaigns are through statistical data related to these campaigns. Our aim is to provide you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising expenditure.
  2. This advertising is presented by Bing via so-called “”Ad Servers””. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the number of impressions or ad clicks, can be analyzed. If you access our website via a Bing ad, Bing Ads stores a cookie on your access device. These cookies usually expire after 90 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicates that the user no longer wishes to receive advertising) are usually stored as analysis values.
  3. These cookies enable Microsoft to recognize your Internet browser. If a user visits certain pages of a Bing Ads customer’s website and the cookie stored on their computer has not expired, Microsoft and the Bing Ads customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Bing Ads customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Bing Ads customers. We do not collect and process any personal data in the use of the aforementioned advertising measures. We only receive statistical evaluations from Microsoft. On the basis of these evaluations we can recognize which of our advertising measures are particularly effective. We do not receive any further data and we cannot identify users on the basis of this information.
  4. This advertising tool automatically establishes a connection between your browser and Microsoft’s servers. We have no influence on the use of data collected by Microsoft in this process and we can therefore only inform you to the best of our knowledge: through Bing Ads UET, Microsoft receives the information that you clicked on one of our ads or accessed the corresponding part of our website. If you are registered with a Microsoft service, Microsoft may associate your visit with your account. Even if you are not registered with Microsoft or have not logged in, it is possible that the provider may obtain and store your IP address.
  5. You can opt out of this tracking procedure in various ways: a) by adjusting the settings in your browser software to block third-party cookies; b) by deactivating interest-based ads, via the link https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads; c) by deactivating interest-based ads from providers that are part of the “YourAdChoices” (http://optout.aboutads.info/?c=2#!/) or the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/) self-regulation campaigns, although this setting is deleted if you delete your cookies. Please note that in these cases you may not be able to access the full functionality of our website.
  6. The legal basis for processing of your data in this manner is Art. 6(1)(f) GDPR. Further information on Microsofts’s data protection policy can be found here: https://privacy.microsoft.com/de-de/privacystatement. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Microsoft is compliant with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Bing Ads Universal Event Tracking

  1. We use Bing Ads Universal Event Tracking (UET), a service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, to advertise our products and services on external websites. This tool allows us to determine how successful individual advertising campaigns are through statistical data related to these campaigns. Our aim is to provide you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising expenditure.
  2. This advertising is presented by Bing via so-called “”Ad Servers””. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the number of impressions or ad clicks, can be analyzed. If you access our website via a Bing ad, Bing Ads stores a cookie on your access device. These cookies usually expire after 90 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicates that the user no longer wishes to receive advertising) are usually stored as analysis values.
  3. These cookies enable Microsoft to recognize your Internet browser. If a user visits certain pages of a Bing Ads customer’s website and the cookie stored on their computer has not expired, Microsoft and the Bing Ads customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Bing Ads customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Bing Ads customers. We do not collect and process any personal data in the use of the aforementioned advertising measures. We only receive statistical evaluations from Microsoft. On the basis of these evaluations we can recognize which of our advertising measures are particularly effective. We do not receive any further data and we cannot identify users on the basis of this information.
  4. This advertising tool automatically establishes a connection between your browser and Microsoft’s servers. We have no influence on the use of data collected by Microsoft in this process and we can therefore only inform you to the best of our knowledge: through Bing Ads UET, Microsoft receives the information that you clicked on one of our ads or accessed the corresponding part of our website. If you are registered with a Microsoft service, Microsoft may associate your visit with your account. Even if you are not registered with Microsoft or have not logged in, it is possible that the provider may obtain and store your IP address.
  5. You can opt out of this tracking procedure in various ways: a) by adjusting the settings in your browser software to block third-party cookies; b) by deactivating Bing Ads conversion tracking and remarketing on our website: deactivate Bing. An opt-out cookie will be placed on your access device. Please note that if you delete all cookies on your access device, this opt-out cookie will also be deleted; if you wish to continue to opt-out of Bing remarketing and conversion tracking, you must set this cookie again via the above button; c) by deactivating interest-based ads, via the link https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads; d) by deactivating interest-based ads from providers that are part of the “YourAdChoices” (http://optout.aboutads.info/?c=2#!/) or the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/) self-regulation campaigns, although this setting is deleted if you delete your cookies. Please note that in these cases you may not be able to access the full functionality of our website.
  6. The legal basis for processing of your data in this manner is Art. 6(1)(f) GDPR. Further information on Microsofts’s data protection policy can be found here: https://privacy.microsoft.com/de-de/privacystatement. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Microsoft is compliant with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Bing Ads Remarketing

We also use the “Bing Ads Remarketing” tool in conjunction with Bing Ads UET. This is a process by which we can present advertising to you in the Microsoft Advertising network after you have visited one of our webpages. This is done by placing a cookie in your browser, which is used by Microsoft to record and evaluate user behaviour on websites. Microsoft can thereby determine previous visits to our website. According to Microsoft’s own statements, Microsoft does not combine data collected in the context of remarketing with any personal data that may be stored by Micorosft. According to Microsoft, only pseudonymous data is used for the purposes of remarketing.

YouTube Plugin

We use YouTube plugins to include videos on some of our webpages. YouTube is operated by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc. based at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you access one of our webpages on which we include a YouTube plugin – for example our video tutorial library – a connection is made to the YouTube servers and the video is displayed. This transmits information to YouTube about which of our Internet pages you have visited. If you are logged into your own personal YouTube account, YouTube assigns this information to your account. When using the plugin, e.g. clicking the start button of a video, this information is also assigned to your user account. You can prevent this from occurring by logging out of your YouTube account and other user accounts of YouTube LLC and Google Inc. and deleting the corresponding cookies of these companies before using our website.

You can find further information on data processing and privacy protection by YouTube (Google) here: www.google.de/intl/de/policies/privacy/. You can also block the Youtube plugins from transmitting information with an add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).

Facebook Pixel

In addition, we use an advertising service known as “Facebook pixel”, offered by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). “Facebook pixels” are script codes that allow Facebook to recognize that you have visited our website, if you visited our website while simultaneously logged into Facebook. This allows advertisements to be displayed on the Facebook network in a more targeted and therefore more interest-friendly manner. It also enables us to track whether and which users were directed to our site when they clicked on an advertisement in the Facebook network.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and setting options for the protection of your privacy, can be found in the Facebook’s data privacy information: www.facebook.com/about/privacy/). You can adjust your settings for the advertisements on Facebook here: https://www.facebook.com/settings?tab=ads .

We use this Facebook advertising service for the promotion of our own products and services and for the optimization of our advertising activities in accordance with Art. 6(1)(f) EU-GDPR. You can opt out of the collection of data via the following links to third-party sites: NAI – http://optout.networkadvertising.org/ or EDAA http://www.youronlinechoices.com/uk/your-ad-choices/.

Zendesk Chat – Live Chat

This website uses Zendesk Chat (formerly Zopim), a live chat software from Zendesk Inc., 989 Market Street #300, San Francisco, CA 94102. The legal basis for this type of data processing is Art. 6(1)(b) GDPR for the purpose of fulfilling our contractual and pre-contractual obligations.

Zendesk Chat indicates to visitors of our website whether one of our cutomer service team members is currently online to provide an immediate assistance. This use of this offer is optional and you can contact us by email, phone or mail instead. When using the chat, the user’s IP address and the page visited (our page) are also recorded. The IP address is anonymized.

Zendesk Chat uses cookies. The information generated by the cookie about the use of our website (including your anonymous IP address) is transmitted to a Zendesk Chat server in the USA and stored there. Chat logs and, if applicable, the voluntarily entered and freely definable username entered are also recorded.

You may generally block the use of cookies by selecting the appropriate settings in your browser software; please note that if you do this, you may not be able to use the full functionality of our website.

Further information on data processing by Zendesk can be found in Zendesk’s privacy policy at http://www.zendesk.com/company/privacy. If you have any questions, you can also contact the Zendesk data protection officer directly: privacy@zendesk.com

Changes to this Privacy Statement

We reserve the right to change this privacy policy. The current version of the privacy policy can be accessed at any time at https://www.maxqda.com/privacy.