MAXQDA Professional Trainer:
Dr. Tugce Yerlitas

• Interviews Analysis
• Grounded Theory
• Case Study
• Comparative Multiple Case Study
• Interprative analysis
• Reflective thematic analysis

I can provide consultation services for both individuals and groups on interview analysis, and comparative case study analysis.

As a researcher in the field of Management, I have been using MAXQDA since 2018 and, since 2020, have also worked as a trainer, providing both group training sessions for doctoral students and researchers, as well as individual consultations. Although I am proficient in all features of MAXQDA, my trainings primarily focus on qualitative data analysis, particularly interview analysis and multiple-case comparative studies, in which I have extensive practical experience.

My engagement with MAXQDA began during my master’s studies, where I first used it for comparative case study analysis and continued to apply it throughout my doctoral research. Since then, I have used MAXQDA in several research projects and published multiple articles based on qualitative analyses. I might even be considered one of the early adopters of MAXQDA’s AI Assistant for academic publication purposes.

My seminars emphasize a deep understanding of MAXQDA’s visual and analytical tools, encouraging participants to tailor these features to their specific research questions and data characteristics. I aim to help researchers develop unique analytical pathways that align with the nature of their data and theoretical orientation, while also demonstrating how AI tools can enhance, not replace, human insight and interpretation in qualitative data analysis.

Yerlitas, T., & Bučiūnienė, I. (2022). Antecedents of Human Capital Erosion. In Academy of Management Proceedings (2022, 1, pp. 12835-12835). Briarcliff Manot, NY: Academy of Management.

Yerlitas, T., & Bučiūnienė, I. (2022). Exploring human capital sustainability and its outcomes. In British Academy of Management Human Resources Management SIG International Symposium, 13-14 June (pp. 118-120). Tuscany: British Academy of Management.

Yerlitas, T., & Bučiūnienė, I. (2024). Sustaining Human Capital in an Organization: The Role of Talent Management. Education of Economists and Managers, 71(1). https://doi.org/10.33119/EEIM.2024.71.3