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MAXQDA Professional Trainer:
Prof. Clarence (Lance) Gravlee

LocationGainesville, FL, USA
RadiusEurope, Africa, Asia, North America, South America, Australia


  • Starter Workshop
  • Advanced Workshop

Method Focus

  • Building Blocks of Text Analysis
  • Mixed Methods Approaches
  • Data Visualization
  • Ethnography and Fieldwork
  • Semantic Network Analysis
  • Qualitative and Quantitative Content Analysis
Methodological Expertise
  • Ethnography
  • Content Analysis
  • Mixed Methods Approaches
Consulting Services
  • Research Design
  • Qualitative and Quantitative Approaches
  • Team-Based Research
  • Participatory Action Research

I began teaching MAXQDA in 2006, as part of an intensive short course on text analysis funded by the U.S. National Science Foundation. I regularly give workshops at professional conferences and at universities, and produced a set of video tutorials on the basics of working with MAXQDA. In 2014, I delivered a keynote lecture at the MAXQDA User Conference on the use of QDA software in ethnographic fieldwork.

I hold a Ph.D. in anthropology, with postdoctoral training in public health, and serve as Associate Professor in the Department of Anthropology at the University of Florida. I have an active research program, and MAXQDA is my tool of choice for managing and analyzing qualitative data.

Relevant Publications

Bernard, H. Russell and Clarence C. Gravlee. (2015). Handbook of Methods in Cultural Anthropology (Second Edition). Lanham, MD: Rowman & Littlefield. 

Gravlee, Clarence C, Sarah M. Szurek, and M. Miaisha Mitchell. (2015). Integrating methods training and community-based participatory research: The NSF-supported ethnographic field school in Tallahassee, Florida. Practicing Anthropology 37 (4):4–8.

Gravlee, Clarence C., H. Russell Bernard, Chad R. Maxwell, and Aryeh Jacobsohn. 2013. Mode effects in free-list elicitation: comparing oral, written, and web-based data collection. Social Science Computer Review 31 (1):119–32. 

Gravlee, Clarence C., P. Qasimah Boston, M. Miaisha Mitchell, Alan F. Schultz, and Connie Betterley. (2014). Food store owners’ and managers’ perspectives on the food environment: an exploratory mixed-methods study. BMC Public Health, 14(1):1031.

Gravlee, Clarence C. (2011). Research design and methods in medical anthropology. In Blackwell Companion to Medical Anthropology, edited by Merrill Singer and Pamela Erickson (p. 69-91). Malden, MA: Blackwell Publishing.


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