• Critical discourse studies (CDS)
• Reflexive Thematic Analysis
• Qualitative Content Analysis
• Interviews
• Focus Groups

• Qualitative research design, analysis, and writing
• research capacity-building
• peer review and mentoring

Dr. Mendoza brings extensive expertise in qualitative data analysis to our community of MAXQDA Trainers. Holding a Ph.D. in Media and Communication from the University of Canterbury and a Master's degree in Political Science from De La Salle University, he has over eight years of experience utilizing Computer-Assisted Qualitative Data Analysis Software (CAQDAS). His research utilizes these tools for in-depth analysis, as demonstrated by their Master's thesis which employed MAXQDA for a multimodal critical discourse analysis of news coverage surrounding Typhoon Lando. Dr. Mendoza is also dedicated to fostering these skills in the next generation, actively teaching and mentoring students in the use of MAXQDA.

• Mendoza, K.P.R. (2019). Locating the Ideological in the Functional: A Multimodal Critical Analysis of Online News Reports on Typhoon Lando. Asia Pacific Social Science Review 9(1), pp. 202-210.