Professional MAXQDA Trainers

MAXQDA Professional Trainer:
Marco Ehrl, Ph.D.


Language(s)	German, English
Location	Kutztown, USA
Workshops	Standard: Starter Workshops Advanced Workshops Method Focus: Mixed Methods Qualitative & Quantitative Content Analyses Dictionary Building Visualization Analyzing Strategic Narratives Analyzing Crisis Communication Analyzing Public Diplomacy Campaigns
Methodological Expertise	Content Analysis Strategic Narrative Analysis Thematic Analysis
Experience	As an Associate Professor in the Communication Studies Department at Kutztown University in Pennsylvania, I regularly teach MAXQDA in my Communication Research Methods courses, equipping students with practical skills in qualitative and mixed-methods analysis. Since 2018, MAXQDA has played a pivotal role for me in researching international crisis narratives, global media, and public diplomacy, including my publications in the International Journal for Strategic Communication (https://www.tandfonline.com/doi/full/10.1080/1553118X.2021.1984920?src=) and the Journal of Communication Studies (https://www.ceeol.com/search/article-detail?id=1179389), which I presented during one of MAXQDA’s Research Spotlight Sessions (https://www.youtube.com/watch?v=vI0DPrviXrM).
Relevant Publications	Ehrl, M. (2023). Understanding Russia’s Disinformation Narratives about Ukraine: A Ratio-Oriented Approach to Strategic Crisis Narratives. ESSACHESS - Journal for Communication Studies, 16, 1(31), 135-161. Ehrl, M., & Hinck, R. (2021). Solving Egypt’s Economic Crisis: The Strategic Role of Chinese, Russian, and Egyptian Media Narratives. International Journal of Strategic Communication, 15(5), 504-525.
Website	https://www.marcoehrl.com/
Email	marcoehrl@outlook.com
LinkedIn	https://www.linkedin.com/in/marcoehrl

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