MAXQDA Tailwind The latest member of our AI product family

MAXQDA Professional Trainer:
Marco Ehrl, Ph.D.

 
Language(s) German, English
Location Kutztown, USA
Workshops

Standard:

  • Starter Workshops
  • Advanced Workshops

Method Focus: 

  • Mixed Methods
  • Qualitative & Quantitative Content Analyses
  • Dictionary Building
  • Visualization 
  • Analyzing Strategic Narratives
  • Analyzing Crisis Communication
  • Analyzing Public Diplomacy Campaigns
Methodological Expertise
  • Content Analysis
  • Strategic Narrative Analysis
  • Thematic Analysis
Experience

As an Associate Professor in the Communication Studies Department at Kutztown University in Pennsylvania, I regularly teach MAXQDA in my Communication Research Methods courses, equipping students with practical skills in qualitative and mixed-methods analysis. Since 2018, MAXQDA has played a pivotal role for me in researching international crisis narratives, global media, and public diplomacy, including my publications in the International Journal for Strategic Communication (https://www.tandfonline.com/doi/full/10.1080/1553118X.2021.1984920?src=) and the Journal of Communication Studies (https://www.ceeol.com/search/article-detail?id=1179389), which I presented during one of MAXQDA’s Research Spotlight Sessions (https://www.youtube.com/watch?v=vI0DPrviXrM).  

 

Relevant Publications
  • Ehrl, M. (2023). Understanding Russia’s Disinformation Narratives about Ukraine: A Ratio-Oriented Approach to Strategic Crisis Narratives. ESSACHESS - Journal for Communication Studies, 16, 1(31), 135-161.
  • Ehrl, M., & Hinck, R. (2021). Solving Egypt’s Economic Crisis: The Strategic Role of Chinese, Russian, and Egyptian Media Narratives. International Journal of Strategic Communication, 15(5), 504-525.
Website https://www.marcoehrl.com/
Email marcoehrl@outlook.com
LinkedIn https://www.linkedin.com/in/marcoehrl


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