Olena Zinenko
Kharkiv, UkraineEnglish, Russian, Ukrainian
Experience and Services
Workshops
Standard Workshops
- Starter Workshop
Method-Focused Workshops
- Visualizations
- Qualitative Evaluation
- Mixed Methods
- Audio-Video Analysis
Methodological Expertise
- Media and Discourse Analysis
- Online Research
Consulting Services
Consulting for Research Groups in Media Studies, Journalism, and PR.
Experience
In my PhD research I conduct media analysis of the discourse of public events. Using MAXQDA since 2017, I developed a multilevel model of qualitative data analysis to identify trends in discourse change in the media through the determination of semantic shifts.
Since 2018, I have been monitoring public events, analyzing media data. I provide it in a frame of the MA courses "PR and Media" and "Event Management", and the Bachelor's course "Public Relations Theory and Practice". I make Qualitative Evaluation and present results using MAXQDA. At least 100 public events have already been analyzed.
