AI Assist: Discover the exciting new MAXQDA add-on – now available for free!

MAXQDA Professional Trainer:
Olena Zinenko

Language(s)English, Russian, Ukrainian
LocationKharkiv, Ukraine
RadiusUkraine, Europe (incl. Baltic region and Eastern Europe), Georgia, Israel, Azerbaijan

Standard Workshops

  • Starter Workshop

Method-Focused Workshops

  • Visualizations
  • Qualitative Evaluation
  • Mixed Methods
  • Audio-Video Analysis
Methodological Expertise
  • Media and Discourse Analysis
  • Online Research
Consulting Services

Consulting for Research Groups in  Media Studies, Journalism, and PR.


In my PhD research I conduct media analysis of the discourse of public events. Using MAXQDA since 2017, I developed a multilevel model of qualitative data analysis to identify trends in discourse change in the media through the determination of semantic shifts.

Since 2018, I have been monitoring public events, analyzing media data. I provide it in a frame of the MA courses "PR and Media" and "Event Management", and the Bachelor's course "Public Relations Theory and Practice". I make Qualitative Evaluation and present results using MAXQDA. At least 100 public events have already been analyzed.


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