MAXQDA Professional Trainer:
Olena Zinenko

• Media and Discourse Analysis
• Online Research

Consulting for Research Groups in  Media Studies, Journalism, and PR.

In my PhD research I conduct media analysis of the discourse of public events. Using MAXQDA since 2017, I developed a multilevel model of qualitative data analysis to identify trends in discourse change in the media through the determination of semantic shifts.

Since 2018, I have been monitoring public events, analyzing media data. I provide it in a frame of the MA courses "PR and Media" and "Event Management", and the Bachelor's course "Public Relations Theory and Practice". I make Qualitative Evaluation and present results using MAXQDA. At least 100 public events have already been analyzed.