• Thematic Analysis
• Ethnography
• Market Research
• UX Research

Providing diverse forms of consultation, whether individual or group-based, for corporations and organizations (online or in-person) in Bahasa Indonesia, English and Bahasa Melayu. Specializing in the topics of consumer/market research, UX research, marketing strategy, social psychology of health, health anthropology, and ethnography.

With a strong background in behavioral sciences (anthropology + psychology), I have dedicated 15 years of my career to specializing in qualitative methods, specifically ethnography. This experience spans across multinational research agencies and as an in-house researcher at client side, where I have focused on uncovering the deep motivations and behaviors that drive consumer decision-making.

My expertise lies in bridging the realms of market research and behavioral sciences, effectively utilizing MAXQDA to facilitate advanced qualitative analysis. I take great pride in seamlessly integrating state-of-the-art qualitative analysis tools into my research approach, resulting in more insightful and efficient analysis.

Methodologically, ethnographic techniques allow me to unearth invaluable insights and cultural nuances that inform strategic business decisions. Let's connect and explore how our collective strengths in market research, behavioral sciences, ethnography, and advanced qualitative analysis can unlock actionable insights and propel your business to new heights!