Make the most out of your content analysis
Content analyses are a group of research methods used to explore the goals, messages, and impacts of communication content. By analyzing texts, researchers can draw conclusions about the individuals or groups who produced and received the messages. Researchers use content analysis to quantify the occurrence of specific words, phrases, topics, concepts and so on. Other researchers use content analysis to analyze the meaning and relationship between words and concepts and make qualitative inferences. No matter which content analysis method you choose – with MAXQDA you are set up for everything. MAXQDA is your professional software solution with advanced tools for you and your team.
How to conduct a content analysis with MAXQDA
With MAXQDA conducting a content analysis is easy because you can easily import written, oral, and visual data in a wide range of data types. In addition, you are not limited to a certain content analysis method as MAXQDA offers a wide range of tools with which you can complete both qualitative and quantitative content analyses. But there is more – as an all-in-one content analysis software MAXQDA supports you with several AI-based tools as well as tools for presenting your results and archiving your data.
Analyze the content with MAXQDA
Once your material is coded, you can explore your material. With MAXQDA as your content analysis software, you have numerous possibilities for analyzing your material and writing your final report – impossible to mention all. Thus, we can present only a subset of tools here. Check out our literature about content analyses with MAXQDA to discover even more possibilities.
Literature about Content Analysis
We offer a variety of free learning materials to help you get started with your content analysis. Check out our Getting Started Guide to get a quick overview of MAXQDA and step-by-step instructions on setting up your software and creating your first project with your brand new QDA software. In addition, the free book The Practice of Qualitative Data Analysis offers ten examples of how MAXQDA is used in practice, including one detailed chapter on how MAXQDA can be used for a qualitative content analysis.