MAXQDA Professional Trainer:
Dr. Bernhard Bichler

Language(s)German, English


  • Starter Workshops
  • Method Workshops
Methodological Expertise
  • Content analysis
  • Template analysis
  • Gioia methodology
  • Pattern matching
  • Smart PLS
  • SPSS
    Consulting Services
      Individual consultation for Master- and Ph.D. students
        I hold a Ph.D. in Management from the Department of Strategic Management, Marketing, and Tourism from the University of Innsbruck (Austria). Currently, I am working for the Austrian Federal Ministry of Agriculture, Regions, and Tourism. With a background in International Business Studies and Geography, I am fascinated by interdisciplinary and multi-method research and focuses on entrepreneurship and destination management with a special focus on sustainable innovations and entrepreneurial ecosystems. My research has been published in journals such as Review of Managerial Science and Journal of Destination Marketing and Management. I am affiliated with the Tourism Research Center at the University of Innsbruck and share my knowledge as a lecturer at the University of Applied Sciences for Management & Communication in Vienna. I mostly rely on using MAXQDA for analyzing my qualitative data and recently finished a large-scale project in MAXQDA where we analyzed over 1000 newspaper contributions focusing on COVID-19 and tourism. In total, I am using MaxQDA for over 5 years.
        Relevant Publications

        Bichler, B. F., & Lösch, M. (2019). Collaborative governance in tourism: Empirical insights into a community-oriented destination. Sustainability, 11(23).

        Bichler, B. F., Kallmuenzer, A., & Peters, M. (2020). Entrepreneurial ecosystems in hospitality: The relevance of entrepreneurs’ quality of life. Journal of Hospitality and Tourism Management, 44, 152-161.

        Bichler, B. F., Kallmuenzer, A., Peters, M., Petry, Tanja, Clauss, T. (2021): Regional entrepreneurial ecosystems: how family firm embeddedness triggers ecosystem development. Review of Managerial Science, online first.

        Twitter BichlerBernhard

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