MAXQDA allows you to import data directly from Twitter into an open project, and analyze this data using known MAXQDA tools. Using advanced options, you can search for tweets and selected hashtags, usernames or terms, and import these into your MAXQDA project.

A notable feature is that you can automatically code the tweets with up to 100 author names and/or with up to 100 hashtags during the import process (and later if necessary). This automatic coding function is an advantage for researchers, as it saves a great deal of time in preparatory work that can be allocated instead to the actual analysis.

Researchers that analyze social media data can use MAXQDA to provide answers to such questions as “What content has a user, user group, company or institution posted in a given time period? How have other users reacted?”