What our users appreciate about MAXQDA: We asked MAXQDA users all over the world about their opinion on MAXQDA. The feedback was both positive and challenging – we gained an insight into what our customers appreciate most about MAXQDA and we able to develop new ideas for the future.
Our users appreciate the simplicity and versatility of our software: “I like the clear structure and the variety of (intuitive) possibilities to perform commands.” On average, new users learn the basic functions of MAXQDA within two days. “I love MAXQDA for its simplicity.”Especially the four windows structure and the flexible data management are considered important features of the software. They ensure an organized workflow and make searching through piles of paper or index cards a relic of the past. Many users also find the memo function an efficient and effective tool for managing information during the evaluation process.Key analysis functions
MAXQDA users especially value the software’s analysis functions. More than 95% of our respondents are “very satisfied” or “satisfied” with these functions. Our users find that MAXQDA’s analysis functions are easy to understand and facilitate a clear and thorough analysis: “My favorite function is the choice of colors for the different codes – it’s simple but appealing! The colors make a coded text look neat and clear.” The possibility of performing the entire analysis in MAXQDA is also seen as a major advantage.MAXQDA’s visual tools – a class of its own
MAXQDA’s various visual tools, such as word clouds and the document portrait, are very popular among our users. These tools facilitate the analysis by providing the user with an overview of relevant themes. Furthermore, our respondents consider the visual illustration of relationships in the text material and the graphical visualization of results to be among MAXQDA’s most important features: “By far my favorite feature is the possibility to make text portraits! As we present our work at conferences, other researchers are AMAZED how we can present a “picture” of a counseling session. Nobody has ever done this before!”A computer-based data analysis with MAXQDA thus offers various advantages. In addition to the visual tools and the identification of relationships in the data material, MAXQDA allows for convenient data management: “The code system grows and develops together with the analysis. What I also like is being able to look at passages from different interviews at one glance and of course the visualization of code relations with MAXMaps.”