MAXQDA – The Art of Data Analysis

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MAXQDA12 Tip of the month: In-vivo coding

In-vivo coding: What does this mean? The term in-vivo comes from grounded theory research and means that words or terms used by the interviewees are so remarkable that they should be taken as codes. In-vivo coding adds these terms of the respondents as codes and codes the text passage at the same time. Let’s see how in-vivo coding works in MAXQDA! [2016: Updated to MAXQDA 12]

An example

In the screenshot below you can see the term “made myself wear blinders” in our interview, which we feel is remarkable and should be used as a code concept.


And this is how it works:

  • Select the words from your document, rightclick on the selection and choose “Code In-Vivo” or use STRG+I or choose the option in the menu.
  • The words are now used to create a code, and the selected text passage is automatically coded with the term.

If you want to learn more about coding with MAXQDA in general, check out this video tutorial:

Vive the in-vivo coding! 🙂

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