Features – state of the art QDA software
MAXQDA Feature Overview
This detailed list gives you an overview of all of the essential features of MAXQDA, MAXQDAplus, and MAXReader. We hope this document will make it easier for you to find the optimal tool for your analysis and evaluation. We want to encourage you to compare MAXQDA with all other available qualitative data analysis programs.
MAXQDAplus includes all features available in MAXQDA in addition to an add-on module MAXDictio, which allows for vocabulary analysis, dictionary creation, and quantitative content analysis.
The MAXReader is free and allows you to open MAXQDA projects, analyze the data it contains, and search or export data from it. You cannot, however, make any changes to the project. You can download this program free here.
Product Philosophy
- Intuitive handling – the user interface makes it easy to use the program without investing large amounts of your time.
- Quick access to all main windows – from your codes to your documents to your retrieval results, they’re all right there.
- One project = one file – having all aspects of your project in a single file makes for maximum security, quick backups, and easy handling (PDFs and image files are saved externally if they are above a certain size, but they can be integrated later into the project file if necessary).
- Low system requirements – you don’t need the most recent technology or massive amounts of memory to run MAXQDA.
- Portable version available – you don’t have to be limited to one computer; you can get MAXQDA on a flash drive and use it on any Windows-based machine you want.
- Free MAXReader – anyone can view your MAXQDA project with read-only privileges without purchasing the software.
- Fully Unicode – ALL languages and characters can be used anywhere that you enter text, including code names, search strings, and variable names.
- MAXQDA doesn’t limit you to a certain method of analysis – you can analyze your data with whatever qualitative methods you want.
- MAXQDA doesn’t lock your data in – Every part of your work can be exported to a wide range of formats like XLS, RTF, HTML and XML.
The Interface
- 12 different languages are available: English, German, Spanish, French, Japanese, Italian, Mandarin (simplified and traditional), Portuguese, Russian, Turkish, Polish and Thai.
- Four windows, ordered according to the logic of the research process, make for intuitive handling. With MAXQDA 11, layout can be optimized for widescreen monitors: activate parallel panes and customize to your needs.
- The context menus (accessed with a right-click) give you access to many functions with just a couple mouse clicks.
- Larger menu text can be turned on, so you don’t have to strain your eyes even with a high-resolution display.
- Zooming options for documents let you view them at exactly the size you want.
- Many keyboard shortcuts and quick buttons make it easy to get to the frequently-used functions.
Data Management
- Import documents in DOC, DOCX, RTF, and PDF, XLS, XLSX, and RIS format.
- Import images in JPG, GIF, MBP, PNG, and TIF format.
- Import OLE (Object Linking and Embedding) objects like Excel diagrams, Powerpoint slides, etc.
- Import videos and view, code, and organize directly in our Multimedia Browser
- Edit your Word and RTF documents within MAXQDA, even after they’ve been coded.
- Automatically import pre-structured and pre-coded texts with MAXQDA’s Preprocessor (e.g. for survey questions or structured interviews).
- Import and automatically code pre-structured documents from Excel spreadsheets.
- Import bibliographic data from reference management software such as Citavi, Endnote, and Zotero in RIS format and automatically generate codes, variables, and documents.
- Import texts from your internet browser by simply dragging and dropping them in MAXQDA.
- Organize documents and document groups just as you would in Windows Explorer.
- Create document sets to group documents from various document groups.
- Open documents in tabs in the Document Browser.
- Import documents with drag and drop from Windows Explorer windows.
- Call up document-specific overviews of coded segments, codes, links, and memos with a single click and export those overviews in Excel or HTML format.
- Export all documents from your project to a new folder.
- Export single texts as tables with paragraph numbers, which are especially well-suited for publication attachments.
- Automatically save all actions you make in MAXQDA without a “save” button.
- Backup your project and clean up your project file with a single function.
- Automatic Project Backups allow you to automatically back up your project files as often as you want, so you don’t have to remember.
- Import from NVIVO and Atlas projects.
Importing Variables and Survey Data
- Create variables for documents and codes, which allow you to do retrievals based on socio-demographic information, for example.
- Create various types of variables: string (text), integer, floating point, date/time, or Boolean.
- Import/export variables from SPSS, Excel, or other statistics programs, allowing for iterative analysis processes on qualitative and quantitative data.
- Import a data matrix from Excel (e.g. to import data from a standardized survey that accompanies interviews).
- Transform variables to binary or string variables.
- Switch between variable and data view.
- Import survey data from an Excel table, allowing for automatic coding and variable value assignment.
The Code System and Coding
- Code beyond language with over 300 symbols, called emoticodes. Streamline your coding for field and team work and optimize your data’s visual impact!
- Flexible code system - codes can be moved around at will with drag & drop. Selected sections of your code system can also be copied and pasted as new subcodes of other codes.
- Hierarchical code system - you can organize as many codes as you want on up to ten hierarchical levels, and you can choose to view them all in a table.
- Networks of codes can be set up in MAXMaps.
- Code favorites allow for easy coding with sets of codes
- Multiple and overlapping coding of document segments is possible.
- Size of coded segments is user-defined – it can be as little as a single character.
- Import an entire code system (including code definitions) from an Excel file.
- Color coding is an excellent option for the first run through of your text; you can highlight and code segments with green, blue, red, magenta, or yellow.
- Color attributes for your codes can be set however you want, and there are an almost unlimited number of colors to choose form.
- Drag and drop coding just highlight the text or image segment and drag it to the code you want to code it with.
- In-vivo coding – highlight terms in the text and automatically add that term as a new code in your Code System.
- Weight scores allow you to indicate the importance of each coded segment based on a scale of 0 to 100. This value is then displayed with the coded segment.
- Insert code memos with definitions and anchor examples right next to your codes as if they were “Post-It” notes.
- Visualization control lets you decide which coded segments are to be visualized in the Document Browser.
- Toggle between color-coded text and simple visualization of the coding stripes next to the text.
- Every coded text or image segment contains information about its size and position in the context of the document.
Memos and Comments
- Save your notes in memos on documents, document groups, and codes or next to texts or pictures, visualized like “Post-it” notes.
- 10 different memo symbols to choose from let you indicate analytical differentiations in memos.
- Memo networking – you can link memos to your codes to add dimension to your categories.
- Memo overview – all memos (or a selection of memos) can be viewed in an overview table known as the Memo Manager. There the memos can be organized, sorted, searched, opened, edited, or exported.
- Open memos with a single click in the Document System, the Code System, the Document Browser, or the Retrieved Segments window.
- Mobile memos – memos can be moved via drag and drop within a document.
- Memo export – export all or a selection of memos in Excel, HTML, or RTF format.
- Transform memos into documents , so you can code the content of that memo.
- Create free memos, which are not assigned or link to a particular object in your project.
- Enter comments for coded segments.
- Enter protocol in the logbook for all important steps in the analysis.
Hyperlinks and Geolinks
- Internal links – link sections of a document to other sections of the same document or another document in the project.
- External links – link a section of a document with something outside of the project (e.g. an image file, website, etc.).
- Geolinks– link any location in Google Earth™ to a section of your project, like a text segment. The geolink is visualized in the geolink column next to the document in the Document Browser.
- Link management - view a table with all of the internal, external, and geolinks in your project.
Analysis Functions
- Activation principle – you have maximum flexibility for your retrievals, since you control which documents and codes to include.
- View coded segments based on the documents and codes that you have activated and export them in RTF, Excel, or HTML format.
- Interactive list of coded segments
- Recontextualization of coded segments and memos – click on a coded segment to view it in its original context.
- Test “Hypotheses” – use Boolean operators to search for distribution and patterns in the coded segments (e.g. using the NEAR, OVERLAPPING, or INTERSECTING functions).
- Weight filter – the weight assigned to a coded segment can act as a sort or selection criterium for lists and retrievals.
- Automatically code with new or previously-created codes
- View and export coded segments in RTF, Excel, or HTML format.
Lexical Search Functions and Autocoding
- Lexical search – search for words or phrases within documents, memos, and retrieved segments and view them then as “Keywords in Context.”
- Save and Open Search Formulas
- Enhanced retrieval manager to locate your data even more precisely
- Autocode – Search and automatically code one or several search terms, specifying whether to code just the search terms, the sentence in which it is found, or the entire paragraph.
- Do context searches in the four main windows
- Export your search results in RTF, Excel or HTML format.
Visualizations
- Generate bar graphs, pie charts, and statistical tables from activatedcodes or variables
- Color attributes can be assigned however you wish to your codes. These colors will then be indicate coded segments in the Document Browser and in the visualizations explained below.
- The Code Matrix Browser creates a matrix showing the number of times each code is used in each document. A single click on a visualization node then takes you directly to that represented segment in the original document.
- The Code Relations Browser creates a diagram showing where coded segments overlap. A single mouse click on a visualization node takes you to those intersections.
- The Codeline visualizes the order of themes (codes) in a selected document as a continuous band. The visualization is interactive. Clicking on a section of the line shows the document segment it represents in the Document Browser.
- With the help of the Codeline, you can get an overview of the flow of speakers during a group discussion.
- The Document Portrait shows a selected document as a picture made up of the codes used in that document.
- The Document Comparison Chart visualizes the flow of coded segments in several or all of your documents, so they can be compared.
- Export the visualizations in BMP or JPG format.
- Export the data represented in a visualization in Excel or TXT format.
- Create tag clouds for documents or document groups.
MAXMaps: Conceptual Mapping
- MAXMaps helps you diagram and display connections in your data
- All MAXQDA objects can be visualized along with complex connections and links.
- Free graphics – MAXMaps lets you create maps with objects outside of your MAXQDA projects; you can import as many photos, graphics, and texts that you want to show connections.
- Sync mode allows for a live connection between your map symbols and the original aspects of your project that they represent. Direct interaction between a map and the data (documents, memos, coded segments, variables, etc.) allows for visually-supported organization and analysis of your data.
- Sequential Visualization with Layers allows for presentation of sections of your maps in a certain order, showing the flow of ideas or the steps of your analysis.
- Model templates offer quick, standardized perspectives on your data.
- The One Case Model visualizes all codes, memos, and coded segments for a selected document.
- The One Code Model visualizes all memos and coded segments associated with a selected code.
- The Code Theory Model creates a concept map with all subcodes and memos linked to a selected code.
- Export your maps in JPG, BMP, or EMF format.
Mixed Methods Analysis
- Variables entered in a data matrix can be viewed at the same time as the document assigned those variables.
- Variables can be defined in MAXQDA or imported from statistics programs like SPSS.
- The activation by variable function lets you take advantage of the variable values for asking very specific questions of your data set (e.g. what did women under 40 with at least three kids say about certain topics).
- Transform codes into variables – code frequencies can be transformed into variable values and used for statistical analysis in programs like SPSS.
- Transform codes with subcodes into categorical variables, where the most frequently-used subcode in a document is set as the variable value.
- Various “Joint Displays,” like Crosstabs, the Quote Matrix, and the Typology Table, combine qualitative and quantitative data.
- Crosstabs offer an overview of the relationships between codes (rows) and variables (columns).
- The Quote Matrix shows the coded segments for chosen codes in columns separating groups defined by variables. One could view in the first column what married women said about a certain topic and in the second column what single women said about the topic.
- The Typology Table shows a matrix of statistical values (frequency, percentage, median value, standard variation) for typologies you have defined based on combinations of variables.
- You can export all quantitative information about coded segments in Excel format for use in statistical programs.
Teamwork
- Establish hierarchical administrative rights: up to 4 levels of user priveleges to make teamwork more secure
- Teamwork features – specially-designed functions make it easy to work in a team or pull together various projects from different studies.
- Merge two MAXQDA projects.
- Teamwork export/import allows you to easily share aspects of your work done on one or more documents, including coded segments, memos, variables, etc.
- User management – when you open a MAXQDA project, you can log in, so that all of your steps are stamped with your name (e.g. coding, writing memos, creating variables, etc.).
- View only those segments coded by certain users in the Document Browser.
- All imported objects have date and user stamps.
- Intercoder agreement features allow you to compare the coding of two independent coders; clear display of agreement and disagreement make it easy to identify variance and tweak coding practices.
Transcription
- Import transcripts from f4 into MAXQDA with the timestamps, allowing for automatic synchronization of the transcript and A/V file.
- Transcribe directly in MAXQDA and create timestamps as you go.
- Simultaneous management of your texts and A/V files.
- Playback audio and video as the transcribed words are highlighted (like in karaoke).
- The comment feature allows you to type in information about every section of the audio or video file.
Exporting/Printing Project Data
- Generate professional reports automatically from MAXQDA, to Word.
- Export your texts, including paragraph numbers, to Word.
- Print what you see – texts with visualized code stripes in the margins can be exported in RTF format or printed in that form.
- Export just about any data or results (codes, memos, links, etc.) as Excel or HTML files.
- All in one – export all aspects of the project to an Excel file.
- The Matrix of Code Frequencies, a table with the documents on one axis and codes on the other, can be exported in Excel or TXT format.
- Export all aspects of the project to an XML file.
- Save what you see inside of the visual tools as a graphic.
- Export any table view (overview of codes/codings/etc.) to an Excel, HTML or RTF file.
- Export all of your documents at once.
MAXDictio: Dictionary-Based Content Analysis
Enrich your qualitative analysis with an analysis of word frequencies.
Attention: MAXDictio is an add-on module only found in MAXQDAplus.
- MAXDictio is a fully-integrated add-on to MAXQDA that provides features for classic quantitative content analysis.
- Word frequency lists can be created for various groupings of your data (single texts, multiple texts, or selected coded segments).
- Create indexes of selected words in single or mulitiple texts.
- Create stop- and go-lists, allowing you to specifically exclude certain words from your analysis.
- Selective evaluation based on user-defined criteria (e.g. socio-demographic variables) lets you filter through numerical data.
- Dictionaries (simple or hierarchical) can be created directly from word frequency lists and then be used for focused searches and further quantitative analysis. Dictionary categories can easily be moved around with drag and drop.
- Transfer words with a simple click from a word frequency list to a dictionary.
- Autocode single or multiple terms directly from the dictionaries.
- The MAXDictio Coder does autocoding based on categories and search results from dictionaries and creates data matrices for additional statistical analysis.
- Interactive results of the MAXDictio Coder – you can jump directly from the matrix of listed coded segments to the search hit in the original document.
- Export Codebook – the complete dictionary can be exported in RTF format including all search terms, so you can create a complete codebook
- Easy continued analysis with results of your MAXDictio analysis in Excel or in statistics programs like SPSS.

