MAXQDA Standard

Advanced qualitative & mixed methods research
Windows & Mac


MAXQDA Standard

MAXQDA Standard

Comprehensive qualitative data analysis for researchers working with diverse data sets. MAXQDA Standard works with a wide range of data types and offers powerful tools for advanced coding, retrieval, transcription and visualization, while still being easy to learn and use.

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MAXQDA Standard
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Wide Range of Data

Use MAXQDA to manage your entire research project. Import data from interviews, focus groups, online surveys, web pages, images, audio and video files, spreadsheets, bibliographical data and even YouTube comments and Twitter tweets easily.

Organize your material in groups, link relevant quotes to each other, and share and compare work with other members of your team. Your project is always flexible and your code system can be expanded or refined, just like your research.

Analyze a wide range of data with MAXQDA
code and retrieve data in MAXQDA

Code and Retrieve

Mark important information in your data with different codes by using regular codes, colors, symbols, or emoticons. Code quickly via drag & drop or with automatic coding for search words and organize your thoughts and theories in memos that can be stuck to any element of your project.

Retrieve coded segments quickly and efficiently with just one click, or make use of powerful search tools to test and develop new theories.


Great ideas often come up when you’re reading and coding your data. Memos are the perfect place to keep them. Choose from 11 different icons to mark your memos. The unique MAXQDA memo manager and a lexical search function guarantee immediate access to every single memo at any time. Memos are also great for creating audit trails or paraphrasing passages into your own words.


Project wide searches within documents, memos or current retrieval results. You can type in single or multiple search strings and combine them using operators. Quickly scroll through each appearance of phrases with an interactive search result display and apply a code to all or selected search results. Of course you can also do a quick search in every single window of MAXQDA.

Analyse and transcribe media

It’s your choice: Use MAXQDA to code audio and video files directly without creating a transcript first. Or transcribe your media to analyze the written text instead – while always staying connected to the original media clips. MAXQDA has extended transcription functions with which you can adapt the speed or the sound volume of your audio and video files and use foot pedals to speed up the transcription.

Media clips are treated like any other segments in MAXQDA. You can code, retrieve, comment and assign a weight to these segments in the same way as with other segments.

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Video analysis with MAXQDA 2018
Mixed Methods Tabs MAXQDA 2018

The Mixed Methods Expert – Integrate demographics

Integrate quantitative methods or data deeply into your project. Link qualitative data to demographic variables, quantify the results of your qualitative analysis, calculate statistical frequencies, or compare groups based on quantitative as well as qualitative findings.

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Visualization and Theory Testing

Automatically or manually generate stunning visualizations of your data. Look at your data from a completely new perspective for new insights or theory testing.

Share your results by exporting them into impressive images to use in your reports and presentations. Or create extensive maps with the on-board mapping tool MAXMaps.

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Visualize data with MAXQDA

Export and Reports

MAXQDA does not lock your data in. Export parts of your project, single documents, search results or the whole project into multiple file formats, like Excel, Word, Images or XML.

Continue your analysis in a statistics program or print a laid out report including a title page and table of contents to easily share your results with team members or advisors.

Work with any Language in MAXQDA

MAXQDA offers a variety of possibilities to work with different languages. Not only is the User Interface available in numerous languages but also your analysis can be conducted in every single language of the world. The fact that MAXQDA supports Unicode makes it possible to import and analyze documents in any script and language.

Learn how to use MAXQDA in your preferred language! Our Getting Started Guides are available in many different languages. Additionally, our international Professional Trainer Network provides the opportunity to participate in MAXQDA Workshops in lots of different languages.

Languages in MAXQDA
MAXQDA 2018 - Qualitative Data Analysis

MAXQDA product options

Learn more about the MAXQDA product options or compare features in the detailed feature overview


Start working with MAXQDA

Try our MAXQDA with the 14 day trial or purchase your licenses from the MAXQDA shop