Privacy Statement for MAXQDA Order Process & Activation

Last updated: 2 October 2018

§ 1 Introduction

The following provisions apply to VERBI GmbH and the use of the Software MAXQDA (“the Software”).

If you have any questions regarding this privacy policy, please contact us:

Invalidenstraße 74
10557 Berlin
Phone: +49 (0)30 206 22 59 – 22

VERBI’s data protection officer can be contacted at VERBI GmbH’s complete legal information is available here. VERBI GmbH is the responsible entity within the meaning of the EU General Data Protection Regulation (Art. 4(7) EU-GDPR) and further national data protection regulations of Germany.

§ 2 Third Parties

Your personal data will not be transferred or passed on to third parties in any circumstances other than those listed below. We will only disclose any personal data which we have collected via this website to third parties if:

  • you have given your express consent pursuant to Art. 6(1)(a) GDPR,
  • it is legally permissible and is necessary for the processing of a contractual relationship with you in accordance with Art. 6(1)(b) GDPR,
  • in the event that a legal obligation exists for the transfer pursuant to Art. 6(1)(c) GDPR, or
  • the disclosure pursuant to Art. 6(1)(f) GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that there are overriding interests or fundamental rights and freedoms of the data subject which require the protection of their personal data.

§ 3 Order Processing

1. You are hereby informed in accordance with applicable data protection regulations that personal data is collected in the context of order processing. As a rule, the following data is stored in our customer database: the product you have chosen, the contact information you have provided (first name, last name, e-mail, billing and delivery address, telephone number, fax number if applicable) and payment and invoice information (payment method selected, order date, electronic delivery information and your invoice). If you have not consented to another type of use, the data will be used exclusively for the processing of your order and the execution of the license usage agreement concluded with you.

2. VERBI is entitled to collect, save and use the personal data as far as this is necessary to process your order and to process your order via invoice. This data processing is necessary for the preparation and performance of the contract between you and VERBI pursuant to Art. 6(1)(b) EU-GDPR. Transfer or dissemination of this data to third parties does not take place unless this has been specifically indicated and you have explicitly expressed your consent.

§ 4 Activating the Software

1. When purchasing a MAXQDA license, you will receive a serial number. This represents the key to use the Software according to the license terms.

2. To use the Software, you must activate it with the serial number. VERBI expressly points out that some operating systems for activating the Software require an internet connection (e.g., Mac OS X). If you do not have an internet connection, VERBI will undertake an alternative activation option for the Software in cooperation with you. The activation requires the transmission of a variety of information about your computer and the system environment in which the Software is to be operated. This information may also contain personal data, as described in detail below.

3. During the online activation process VERBI will collect the following data for the verification and system-compatible activation of the license and then store it for the duration of the license: the registered serial number, the name you enter, the e-mail address you register, the date of the activation process, the MAXQDA version used, the name and hostname of the computer, the user name, the installation code, the operating system used, and the serial number and IP address of your computer. You hereby agree to the transmission of this information by using MAXQDA. VERBI stores the information and is entitled to use it to process support requests as well as to verify compliance with the license terms. VERBI does not transfer said data to third parties. This data processing is necessary for the preparation and performance of the contract between you and VERBI pursuant to Art. 6(1)(b) EU-GDPR.

4. MAXQDA is entitled to periodically check the validity of your license by using online checks on the VERBI Activation Server. This process takes place automatically, whereby the same information sent during the activation process is transmitted. For portable licenses, the IP address is not transmitted during online checks. If an online check shows that the license is invalid, VERBI has the right to inform you about this, to demand that you purchase a correct license and / or to prohibit further use of the Software or license.

5. If you want to transfer the Software to a new computer, you must first deactivate the license on the old computer for some MAXQDA versions. In this process, the abovementioned data is transmitted again. You can then start the activation process on your new hardware.

§ 5 Your Rights

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information about the purposes of processing, the categories of personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection thereto, the existence of a right of complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on the logic involved;

We may only refuse to disclose information to you if and to the extent that such information would reveal information which must be kept secret in accordance with a legal provision or because of the overriding legitimate interests of a third party (§ 29 Abs. 1 Satz 2 BDSG [German Federal Data Protection Act]), the responsible public authority has established to us that the disclosure of the data would endanger public security or order or otherwise adversely affect the welfare of the federal government or a federal state (§ 34 Abs. 1 Nr. 1 BDSG in conjunction with § 33 Abs. 1 Nr. 2 lit. b BDSG), or the data is stored only because it cannot be deleted due to legal or statutory storage regulations, or exclusively serves purposes of data backup or data protection control and the provision of information would require a disproportionate effort and the processing for other purposes is excluded by technical and organizational measures (§ 34 Abs. 1 Nr. 2 BDSG).

  • to immediately request the correction or inaccurate personal data or to complete incomplete personal data stored by us in accordance with Art. 16 GDPR;
  • to request the erasure of your personal data stored with us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • to restrict the processing of your personal data, in accordance with Art. 18 GDPR, if you dispute the accuracy of the data, or if the processing is unlawful but you oppose the erasure of the data, or if we no longer need the data but you need it for the establishment, exercise or defense of legal claims; or if you have filed an objection to the processing in accordance with Art. 21 GDPR;
  • to receive your personal data, which you have provided to us, in a structured, current and machine-readable format or to request the transmission to another person responsible, in accordance with Art. 20 GDPR;
  • to withdraw your consent to us at any time pursuant to Art. 7(3) GDPR. As a result, we will no longer be able to continue processing your data from this point forward,
  • if your personal data is processed on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR, to object to the processing of your personal data, in accordance with Art. 21 GDPR, provided that there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation.

In addition, you have a general right of appeal to the data protection supervisory authority responsible for you. The authority responsible for VERBI GmbH is the “Berlin Commissioner for Data Protection and Freedom of Information” (“Berliner Beauftragte für Datenschutz und Informationsfreiheit”).

If you wish to exercise your right of revocation or objection, simply send an e-mail to

§ 6 Changes to this Privacy Statement

We reserve the right to update this privacy statement at any time.