The MAXQDA 10 workspace.

MAXQDA is a qualitative data analysis software – also called QDA software – which supports all individuals performing qualitative data or content analysis by helping to systematically evaluate and interpret textual data.

It is also a powerful tool for knowledge management, developing theories, and testing the theoretical conclusions of an analysis. It is used in a wide range of academic and non-academic disciplines, such as in Sociology, Political Science, Psychology, Public Health, Anthropology, Education, Marketing, Economics, and Urban Planning.

MAXQDA 10 is the newest member of the MAX software family. It belongs to a handful of pioneer programs which have given qualitative researchers a computer-based tool to analyze their data. Today, MAXQDA is one of the leading software programs for qualitative data analysis and an indispensable professional tool.

MAXQDA is not limited to a certain type of research, but can be used with different approaches, such as content analysis, Grounded Theory, and mixed methods.

• the complete data set (“Text groups” window)
• the code system or category system (“Code system” window)
• the single text, always directly accessible (“Text Browser” window)
• the field for performing basic and complex searches, theoretical concept verification (“Retrieved Segments” window).

All essential management functions are directly embedded within each window. Further functions and short cuts are accessible via the top menu bar. The visual tool MAXMaps as well as the fully integrated add-on module for analysis of vocabulary and content MAXDictio are also available in this menu.

MAXQDA distinguishes itself from other text analysis tools through its high efficiency and stability, its elaborate functionality and its user friendliness. The program’s simplicity does not, however, imply a lack of sophistication: MAXQDA proves that high technical standard and power can be combined with simple and intuitive usability. This strength is largely due to the following characteristics:

• clear and neat program structure,
• extensive and differentiated functions combined with a unique and highly-advanced visualization available for the processes of coding, memo-writing, and browsing, as well as
• seamless integration into the world of MS Office and MS Internet Explorer.

The MAXQDA user interface

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Overview of the most important MAXQDA Features