MAXQDA Company - VERBI-Software-Office


Charlottenburg Innovation Center

VERBI GmbH, the company behind MAXQDA, is based in Berlin, Germany, and develops and distributes MAXQDA and its mobile version MAXApp from here.
VERBI works alongside some of Germany’s leading startup software firms and academic institutions. Charlottenburg Innovation Center’s (CHIC) location right on campus Charlottenburg, between universities and different companies, allows for close cooperation and knowledge exchange.

Geschäftsführerin VERBI Unternehmen

Business Management

CEO Anne Kuckartz

Anne Kuckartz studied sociology, political sciences and philosophy at the RWTH Aachen, graduating with a Master of Sociology degree. She worked at Free University and Technical University in Berlin, and as head of the research department in a private company. As researcher and project manager, Anne Kuckartz has been involved in various qualitative research projects and taught qualitative methods at the Technical University of Berlin.

In the beginning

The first PC program version (for the DOS Windows System) was released under the name MAX in 1989.

“Everything began in the mid-eighties, a time when there were no PCs yet and one was still working with the generation of so-called giant computers. Then, in the spring of 1989, the first version of MAX was released for the Personal Computer. The program was based on database technology (dBase and Clipper) and looked like it was customary for a DOS-program to look at the time. With “Lichtbalken”-, Escape- und Return-key, as well as the function keys and their virtuous application the program was tolerably manageable – more so than some programs for text analysis are today. Almost annually, new and improved program versions have been released.”
Prof. Dr. Udo Kuckartz (Creator of MAXQDA)

Since then MAXQDA has developed and undergone myriad improvements.

Today, MAXQDA is one of the leading QDA software programs for qualitative and mixed methods data analysis. Since 1989 it has earned a reputation as an indispensable analysis tool and has become a market leader for qualitative researchers around the world.

The latest version MAXQDA 12 includes many innovative features such as focus group analysis functions, the possibility to directly import Twitter data, Creative Coding and the Mixed-Methods tool similarity matrix.

The history of MAXQDA

2016 VERBI releases new products. MAXQDA Base is a limited MAXQDA for basic text analysis. MAXQDA Analytics Pro offers a new Stats module that incorporates statistical data analysis into MAXQDA.
2015 The release of MAXQDA 12 sets another milestone. MAXQDA 12 includes new focus group analysis functions, Creative Coding, possibilities to directly import Twitter data, a second document browser and the Mixed-Methods tool similarity matrix. All licenses can now be used on Windows as well as on Max OS X.
2014 MAXApp for Android now also enables Android users to take notes, take or import photos and videos, and record audio data in the field.
2014 MAXQDA for Mac is released, making MAXQDA the first professional QDA available on native Mac Computers.
2012 MAXApp for iOS is the perfect tool to collect and prestructure field notes, and tag data with locations using GPS. All data can be exported to MAXQDA.
2012 MAXQDA 11 adds over thirty new features, e.g.: widescreen-optimized screen layout options and hierarchical administrator rights, direct imports of Excel tables, video files, and audio recordings, expanded visual and statistical tools, over 300 “emoticode®s”, a new retrieval manager and summary grid and automatically-published smart reports and reference toolbar integration.
2010 MAXQDA 10 boasts a fresh new design and a myriad of new functions: import of Word documents, PDFs, and image files as well as integration of audio and video files, resizable PDF document display, color display of coded segments, visualizations of word counts in tag clouds, ad-hoc search functionality in all four main windows, optimized geo-linking, and improved memo management.
2008 MAXQDA is the first software to integrate Geo-References smoothly into qualitative text analysis.
2008 An extensive licensing reform gives the users more flexibility: aside from single-user and network licenses available as unlimited (one-time purchase) or leasing versions, portable licenses are now offered.
2007 MAXQDA 2007 comes with considerable extensions and innovative possibilities for visualization. The Document-Portrait, Codeline and Document-Comparison-Chart offer new insight into the data.
2005 MAXMaps is released as an add-on module for the graphical interpretation and presentation of the results of the analysis.
2004 MAXqda 2 brings sophisticated Visual Tools for data presentation: the Code-Matrix-Browser and the Code-Relations-Browser. Furthermore, there are numerous export functions for HTML format available.
2003 MAXDictio, a program for dictionary based content analysis, is released as an add-on module.
2001 MAXqda brings the change of the program’s name, considerable extensions, and the change to .rtf format.
1989 The first PC program version (for the DOS Windows System) is released under the name MAX.

Would you like to learn more?

Find out everything there is to know about MAXQDA by following these links.