MAXQDA Professional Trainer:
Elif Üstündağlı Erten

• Qualitative and Quantitative analysis
• Thematic AnalysisIn-depth Interviews
• Case Study
• Teaching Experience
• Cross-cultural Research
• Interpretive Paradigm
• Applied Data Analysis

Qualitative Research Design, MAXQDA Training, Interview Design, Coding Framework Development, Thematic and Content Analysis, Academic Writing Support, Consumer Behavior Research, Cultural Studies

I completed my PhD in 2014 with a dissertation based on qualitative research methodology. Although I was not using MAXQDA at that time, I began engaging with the software shortly thereafter and have actively integrated it into my research and teaching since 2017. I regularly teach graduate-level courses on Qualitative Research Methods, in which MAXQDA is a central component for data management, coding, thematic and content analysis, and visual representation. I have also applied for and utilized MAXQDA course licenses in previous academic years to enhance student learning. Additionally, I have been invited as a trainer in the upcoming session on “Qualitative Research with MAXQDA” at the methodology training program organized by the Marketing and Marketing Research Association (https://paays.selcuk.edu.tr/egitimler/#page-content)

Üstündağlı Erten, E. et al. (2024). Decoding intersectionality: A Systematic Review of Gender and Energy Dynamics Under The Structural and Situational Effects of Contexts. Energy Research & Social Science, 110. https://doi.org/10.1016/j.erss.2024.103432

Üstündağlı Erten, E. et al. (2023). Activism, Social Identity Theory, and Brands: Political and Protest Consumer Identities on March 8th. Sosyoekonomi Dergisi, 31(56). https://doi.org/10.17233/sosyoekonomi.2023.02.14

Üstündağlı Erten, E. et al. (2022). Vulnerability and Service-Dominant Logic from Older Adults' Perspectives During the Pandemic. Pamukkale SBE Dergisi, 52. https://doi.org/10.30794/pausbed.1021141

Üstündağlı Erten, E. & Güzeloğlu, E. B. (2020). Transformation of Do-It-Yourself from Altruistic to Utilitarian Tendency: DIY Entrepreneurs and Sustainable Practices in Shared Economy Market Conditions. Management of Environmental Quality, 32(1), 127–143.

Üstündağlı Erten, E. (2021). Hyper Reality and Social Class Discourses Based on Consumption Indicator in Social Media During the COVID-19 Process, in COVID-19 Pandemisinin İşletme ve Ekonomi Alanındaki Etkileri, Gazi Kitabevi, Ankara, pp. 157–172.