What does MAXQDA do?

MAXQDA helps you to collect, organize, analyze, visualize and publish data from qualitative, quantitative and mixed methods research. Over 25 years of experience and constant development have made MAXQDA one of the most comprehensive analysis programs in the industry. This page will give you an idea of the full scope of MAXQDA’s features.

Identical on Windows and Mac: MAXQDA is the only leading QDA software that offers exactly the same features on Windows and Mac.

Collect Data

Different types of data – one program!

MAXQDA has a high data capacity and can handle more file types than you think, so you can be flexible when it comes to different types of data.

With MAXQDA, you’re prepared for everything. Whether it’s a simple text document, Excel table or PDF file, a picture, audio or video file, an SPSS or bibliographic record, even a tweet or YouTube comments: you can analyze it with MAXQDA! You can even import whole webpages with the MAXQDA Web Collector – as a PDF with searchable text (OCR) or as an image.

Free Guide: Literature Reviews with MAXQDA

  • Work with bibliographic data from reference management programs
  • Organize and analyze literature and excerpts with MAXQDA
  • Create literature reviews with MAXQDA

View Guide

Generate Data

On-board transcription tool for audio and video recordings as well as focus group features

Save time by transcribing directly in MAXQDA. You can adjust the playback speed to suit your own tempo, re-listen to passages automatically or even connect a foot-pedal to transcribe even faster. By automatically setting time stamps, you can always jump directly from a point in your transcript to the corresponding point in the original recording and listen back anytime during your analysis.

MAXQDA is also the world’s first QDA program to include additional features for focus group discussions. Different speakers can be automatically recognized, so you can easily compare their contributions, analyze each speaker on her own, and visualize them in a variety of ways.


MAXApp: Made for field research

  1. Collect photos, texts, audio and video
  2. Code and organize data
  3. Import projects to MAXQDA
  4. Continue your analysis in MAXQDA

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Organize Data

Have fun organizing your data with groups, sets and colors

Group your data into document groups (like classic folders) or assign variables to your documents, i.e. demographic data such as age, gender or place of residence.

Through our simple activation system, you can always quickly access all data by a specific author, or created at a certain time, by pressing a button and saving it as a document set.


Analyze Data

Break down data and recover individual components: Codes & simple retrievals

Codes are used to break down data into its individual components, i.e. different topics in interviews or even images and video segments. With the retrieval function you can find them quickly and easily.

Choose from millions of available code colors, add weight to important points, and use those feature and many others as filters. Work with emoticons and use shortcuts for the most frequently used codes. Several functions allow automatic coding, i.e. for search results or segments in the retrieval window. And if you want to re-sort your codes, there’s Creative Coding – a unique feature that lets you re-arrange your code system in a two-dimensional working window.

Organize and analyze data

Greater flexibility and a clearer overview thanks to memos & summaries

Writing notes and summaries is a fundamental part of everyday research. The memos in MAXQDA are quite similar to classic post-it notes. There are 11 different types and you can place them anywhere: on documents, codes or directly within your data. But thanks to the Memo Manager you won’t lose these memos (unlike post-its!) – and they can also be searched and analyzed.

With our summary grids and summary tables, you can keep summaries of which codes and variables appear in each respective project or document: another level of analysis which means you’ll never lose track of the bigger picture.

Analyze data

Advanced search and retrieval functions

With the help of Boolean operators and wildcards, our advanced search function provides everything you might expect from professional data analysis software. And with the integration of retrieval and lemma functions, probably a little bit more.

The activation system for retrieving data segments is surprisingly simple and easy to use. But there’s more that meets the eye: our advanced retrieval gives you a total of 9 further options for finding connections in your data.


Pictures speak louder than words

Whether for analysis or publication: MAXQDA’s visual tools are tailor-made for qualitative research. Visualize the history of an interview or video with the Document Portrait or Codeline functions, or find out at a glance how often codes appear in certain documents.



MAXMaps: More than just a map

Qualitative data input is one thing – keeping track of this data is quite another.

With MAXMaps, you’re not only able to visualize connections, the resulting map is also directly connected to the underlying data. This means you can drag and drop all your data elements – including documents, memos, codes or coded segments – directly onto your map. Or jump from your map to the data in question with just one click.

We also offer five unique MAXMaps models, which allow you to visualize your data in a partially automated way. Keeping track of your qualitative data has never been easier!

Analyze data

#1 Software for mixed methods

Ask your colleagues: MAXQDA is widely considered to be the software for mixed methods research. The reason is that our tools have been developed in close collaboration with the world’s leading experts in this field.

Whether you’re looking for a typology table, a document similarity analysis or joint displays, you’ll find features that enable you to make much more of your qualitative data – and many more than you would find in other QDA programs.


Analyze data

Quantitative text analysis

MAXDictio, our module for quantitative text analysis, offers numerous functions for effective quantitative text analysis. You can display frequencies of individual words or word combinations in tables or visualize them in the Interactive Wordtree. By setting up your own “Dictionary” you can investigate your texts with reference to specific words. Or you can use the Keyword-in-Context function to transfer the textual contexts of selected words into a clear table. Lemmatization, the visualization of word frequencies in documents, multiple stop- and go-lists are the just some of the features that make MAXDictio an extra you won’t want to do without.

MAXDictio is only available in MAXQDA Plus and MAXQDA Analytics Pro.

Analyze data

Statistics made easy

With the Stats module, you can analyze Excel, SPSS and even MAXQDA data sets with a wide range of descriptive and inferential statistics. And your codes and variables are always integrated into cross tabs, into variance or reliability analyses, and into the calculation of correlation coefficients or simple codes. Combined with the interactive and customizable result windows, MAXQDA offers a range of qualitative and Mixed Methods research features that are unparalleled world-wide in user-friendliness.

The Stats module is only available in MAXQDA Analytics Pro.



Spanning platforms and languages

Research often takes place in teams, sometimes in several languages. Once again, MAXQDA has taken care of everything! Starting with 100% compatibility between Windows & Mac, where the range of functions and even file formats are exactly the same. The MAXQDA interface is available in 15 languages – and thanks to the integration of Unicode, you can even name your codes or other data elements in every other language you like! The integrated user management system allows sets of group rights. Grouping entire projects is just as easy as bringing together individual documents and coded segments.

License or no license:
You will always have access to your data!

With the free MAXQDA Reader everyone can view, search for, browse and “dig through” MAXQDA projects. This way it’s easy to share your results with your team members, you customers or your examiner.

Learn more about the MAXQDA Reader


How can I export my data from MAXQDA?

MAXQDA allows you to export all types of data (documents, codes, memos, encoded segments etc.) as well as result windows (search queries, visualizations etc.). You can choose between different file formats such as Word or Excel documents, images or even HTML. And if you want to create reports automatically, you can use our Smart Publisher to create printable attachments with clean and clear layouts in just a few seconds.

MAXQDA kostenlose testen

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MAXQDA Product Range

Compare the three MAXQDA product options or see our complete features list to find the solution that suits you best.

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Qualitative data analysis with MAXQDA - Online shop

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