The new MAXQDA is here! All about the new tools, upgrade options, and pricing

All-in-one Qualitative Coding Software

Start your free trial

Free MAXQDA trial for Windows and Mac

Elevate your qualitative research with cutting-edge Qualitative Coding Software

MAXQDA is your go-to solution for qualitative coding, setting the standard as the top choice among Qualitative Coding Software. This powerful software is meticulously designed to accommodate a diverse array of data formats, including text, audio, and video, while offering an extensive toolkit tailored specifically for qualitative coding endeavors. Whether your research demands data categorization, thematic visualization, mixed-methods analysis, or quantitative content examination, MAXQDA empowers you to seamlessly uncover the profound insights crucial for your qualitative research.

Your data

Your codes

Document viewer

Your analysis

Qualitative Coding Software MAXQDA Interface

Revolutionize Your Research: Unleash the Power of Qualitative Coding Software

Qualitative coding software is an essential companion for researchers and analysts seeking to delve deeper into their qualitative data. MAXQDA’s user-friendly interface and versatile feature set make it the ideal tool for those embarking on qualitative coding journeys. Its capabilities span across various data types, ensuring you have the tools required to effectively organize, analyze, and interpret your qualitative data.

Developed by and for researchers – since 1989

Having used several qualitative data analysis software programs, there is no doubt in my mind that MAXQDA has advantages over all the others. In addition to its remarkable analytical features for harnessing data, MAXQDA’s stellar customer service, online tutorials, and global learning community make it a user friendly and top-notch product.

Sally S. Cohen – NYU Rory Meyers College of Nursing

Qualitative Coding is Faster and Smarter with MAXQDA

MAXQDA makes qualitative coding faster and easier than ever before. Code and analyze all kinds of data – from texts to images and audio/video files, websites, tweets, focus group discussions, survey responses, and much more. MAXQDA is at once powerful and easy-to-use, innovative and user-friendly, as well as the only leading qualitative coding software that is 100% identical on Windows and Mac.

All-in-one Qualitative Coding Software

As your all-in-one Qualitative Coding Software, MAXQDA can be used to manage your entire research project. Easily import a wide range of data types such as texts, interviews, focus groups, PDFs, web pages, spreadsheets, articles, e-books, bibliographic data, videos, audio files, and even social media data. Organize your data in groups, link relevant quotes to each other, make use of MAXQDA’s wide range of coding possibilities for all kind of data and for coding inductively as well as deductively. Your project file stays flexible and you can expand and refine your category system as you go to suit your research.

All-in-one Qualitative Coding Software MAXQDA: Import of documents
Coding Qualitative Data With Qualitative Coding Software MAXQDA

Qualitative coding made easy

Coding qualitative data lies at the heart of many qualitative data analysis methods. That’s why MAXQDA offers many possibilities for coding qualitative data. Simply drag and drop codes from the code system to the highlighted text segment or use highlighters to mark important passages, if you don’t have a name for your category yet. Of course, you can apply your codes and highlighters to many more data types, such as audio and video clips, or social media data. In addition, MAXQDA permits many further ways of coding qualitative data. For example, you can assign symbols and emojis to your data segments.

Tools tailor made for coding inductively

Besides theory-driven qualitative data analysis, MAXQDA as an all-in-one qualitative coding software strives to empower researchers that rely on data-driven approaches for coding qualitative data inductively. Use the in-vivo coding tool to select and highlight meaningful terms in a text and automatically add them as codes in your code system while coding the text segment with the code, or use MAXQDA’s handy paraphrase mode to summarize the material in your own words and inductively form new categories. In addition, a segment can also be assigned to a new (free) code which enables researchers to employ a Grounded Theory approach.

Using Qualitative Coding Software MAXQDA to Organize Your Qualitative Data: Memo Tools
Search and Autocoding with Qualitative Coding Software MAXQDA

Organize your code system

When coding your qualitative data, you can easily get lost. But with MAXQDA as your qualitative coding software, you will never lose track of the bigger picture. Create codes with just one click and apply them to your data quickly via drag & drop. Organize your code system to up to 10 levels and use colors to directly distinguish categories. If you want to code your data in more than one perspective, code sets are the way to go. Your project file stays flexible and you can expand and refine your category system as you go to suit your research.

Further ways of coding qualitative data

MAXQDA offers many more functionalities to facilitate the coding of your data. That’s why researchers all around the world use MAXQDA as their qualitative coding software. Select and highlight meaningful terms in a text and automatically add them as codes in your code system, code your material using self-defined keyboard shortcuts, code a text passage via color coding, or use hundreds of symbols and emoticons to code important text segments. Search for keywords in your text and let MAXQDA automatically code them or recode coded segments directly from the retrieved segments window. With the unique Smart Coding tool reviewing and customizing your categorization system never has been this easy.

Visual text exploration with MAXQDA's Word Tree
Analytical results filtered after themes this using the Qualitative Coding Software MAXQDA

Creative coding

Coding qualitative data can be overwhelming, but with MAXQDA as your qualitative coding software, you have an easy-to-use solution. In case you created many codes which in hindsight vary greatly in their scope and level of abstraction, MAXQDA is there to help. Creative coding effectively supports the creative process of generating, sorting, and organizing your codes to create a logical structure for your code system. The graphic surface of MAXMaps – MAXQDA’s tool for creating concept maps – is the ideal place to move codes, form meaningful groups and insert parent codes. Of course, MAXQDA automatically transfers changes made in Creative Coding Mode to your Code System.

Visualize your qualitative coding and data

As an all-in-one Qualitative Coding Software, MAXQDA offers a variety of visual tools that are tailor-made for qualitative research. Create stunning visualizations to analyze your material. Of course, you can export your visualizations in various formats to enrich your final report. Visualize the progression of themes with the Codeline, use the Word Cloud to explore key terms and the central themes, or make use of the graphical representation possibilities of MAXMaps, which in particular permit the creation of concept maps. Thanks to the interactive connection between your visualizations with your MAXQDA data, you’ll never lose sight of the big picture.

Daten visualization with Qualitative Coding Software MAXQDA
AI Assist - Add-on module

AI Assist: Qualitative coding software meets AI

AI Assist – your virtual research assistant – supports your qualitative coding with various tools. AI Assist simplifies your work by automatically analyzing and summarizing elements of your research project and by generating suggestions for subcodes. No matter which AI tool you use – you can customize your results to suit your needs.

Free tutorials and guides on qualitative coding software

MAXQDA offers a variety of free learning resources for qualitative coding, making it easy for both beginners and advanced users to learn how to use the software. From free video tutorials and webinars to step-by-step guides and sample projects, these resources provide a wealth of information to help you understand the features and functionality of MAXQDA as qualitative coding software. For beginners, the software’s user-friendly interface and comprehensive help center make it easy to get started with your data analysis, while advanced users will appreciate the detailed guides and tutorials that cover more complex features and techniques. Whether you’re just starting out or are an experienced researcher, MAXQDA’s free learning resources will help you get the most out of your qualitative coding software.

Free Tutorials for Qualitative Coding Software MAXQDA

Free MAXQDA Trial for Windows and Mac

Start your free trial

Get your MAXQDA license


Compare the features of MAXQDA and MAXQDA Analytics Pro


FAQ: Qualitative Coding Software

  • What is the best qualitative coding software?

    When it comes to qualitative coding software, MAXQDA stands out as a top choice for researchers. MAXQDA is a comprehensive qualitative data analysis tool that offers a wide range of features designed to streamline the coding process and assist researchers in making sense of their qualitative data.

    MAXQDA’s user-friendly interface and robust set of tools make it a reliable and powerful option for qualitative coding tasks, making it a popular choice among researchers.

  • Which software or tool can be used to code qualitative data?

    One highly recommended software tool for coding qualitative data is MAXQDA. MAXQDA provides researchers with a set of tools for analyzing and interpreting their qualitative data, making it an excellent choice for qualitative coding tasks.

    MAXQDA offers a range of features, including text analysis and data visualization, making it a comprehensive solution for qualitative data analysis.

  • How do you code qualitative data?

    Coding qualitative data involves systematically categorizing and labeling segments of your data to identify themes, patterns, and trends. MAXQDA simplifies this process by providing an intuitive interface and tools specifically designed for qualitative coding tasks.

    To code qualitative data with MAXQDA, you typically follow these steps:

    1. Import your qualitative data into MAXQDA, such as interview transcripts, survey responses, or text documents.
    2. Read through your data to gain a deep understanding of the content.
    3. Identify keywords, phrases, or themes relevant to your research objectives.
    4. Create codes in MAXQDA to represent these keywords, phrases, or themes.
    5. Apply the created codes to specific segments of your data by highlighting or selecting the relevant text.

    MAXQDA’s flexibility and organization features make it an excellent choice for coding qualitative data efficiently and effectively.

  • What are the qualitative coding methods?

    Qualitative coding methods are techniques used to analyze and categorize qualitative data. These methods help researchers make sense of the data and identify key themes, patterns, and insights. MAXQDA supports various qualitative coding methods, making it a versatile tool for researchers.

    Some common qualitative coding methods include:

    1. Thematic Coding: This involves identifying and categorizing recurring themes or topics in the data.
    2. Content Analysis: Researchers analyze the content of the data to understand its meaning and context.
    3. Grounded Theory: A systematic approach to developing theories based on the data itself.
    4. Framework Analysis: A method for structuring and analyzing large amounts of qualitative data.
    5. Constant Comparative Analysis: Comparing new data with existing data to refine codes and categories.

    MAXQDA’s tools and features are designed to support these coding methods, allowing researchers to choose the approach that best suits their research goals.

  • What is qualitative coding?

    Qualitative coding is the process of systematically analyzing and categorizing qualitative data to identify patterns, themes, and insights. It involves assigning codes or labels to specific segments of qualitative data, such as interview transcripts, survey responses, or text documents. These codes help researchers organize and make sense of the data, facilitating data interpretation and the extraction of meaningful information.

    MAXQDA is a valuable tool for qualitative coding as it provides researchers with the means to create, apply, and manage codes efficiently, allowing for a more structured and rigorous analysis of qualitative data.

  • What is the best qualitative coding software for Mac?

    For Mac users looking for qualitative coding software, MAXQDA is an excellent choice. MAXQDA offers a Mac version of its software that is fully compatible with macOS, providing Mac users with a seamless qualitative data analysis experience.

    With MAXQDA for Mac, researchers can take advantage of all the features and capabilities that make MAXQDA a top choice in qualitative coding software. Whether you’re conducting research on a Mac computer or prefer the Mac environment, MAXQDA is a reliable and efficient solution.

  • What is the best qualitative coding software for students?

    For students venturing into qualitative research, MAXQDA is an ideal qualitative coding software choice. MAXQDA offers a user-friendly interface and a range of resources designed to support students in their research journey. It provides academic licenses at affordable prices, making it accessible to students on a budget.

    MAXQDA’s intuitive design and comprehensive features empower students to code, analyze, and interpret qualitative data effectively. It also offers educational resources and tutorials to help students get started with qualitative research and coding.

  • What are the key features of qualitative coding software?

    Qualitative coding software, such as MAXQDA, offers a range of key features that are essential for effective qualitative data analysis. Some of the key features of qualitative coding software include:

    1. Code Management: The ability to create, organize, and manage codes for data segmentation.
    2. Data Import: The capability to import various types of qualitative data, including text, audio, and video files.
    3. Annotation Tools: Tools for adding comments, annotations, and notes to the data for context and analysis.
    4. Data Visualization: Graphs, charts, and visual aids to represent and explore data patterns.
    5. Search and Retrieval: Efficient search functions to locate specific data segments or codes within large datasets.
    6. Collaboration Tools: Features for collaborative coding and analysis with team members.
    7. Reporting and Export: The ability to generate reports, export data, and share findings with others.

    MAXQDA excels in offering these features and more, making it a comprehensive solution for qualitative coding and analysis.

  • How can qualitative coding software assist in qualitative data interpretation?

    Qualitative coding software, like MAXQDA, plays a crucial role in assisting researchers with qualitative data interpretation. Here’s how:

    1. Structure and Organization: Coding software helps researchers organize their qualitative data into manageable segments by assigning codes and categories. This structured approach facilitates easier data interpretation by breaking down complex information into meaningful units.

    2. Pattern Recognition: By coding and categorizing data, researchers can quickly identify patterns, trends, and recurring themes. MAXQDA’s tools allow for easy visualization of these patterns, aiding in data interpretation.

    3. Cross-Referencing: Qualitative coding software allows researchers to cross-reference data segments, codes, and categories. This cross-referencing helps in exploring relationships and connections within the data, leading to deeper insights.

    4. Collaboration: Collaborative coding and analysis tools in software like MAXQDA enable researchers to work together, share interpretations, and refine their understanding of the data collectively.

    In summary, qualitative coding software streamlines the process of data interpretation by providing tools and features that enhance the researcher’s ability to uncover meaningful insights from qualitative data.

  • Is qualitative coding software suitable for both beginners and experienced researchers?

    Yes, qualitative coding software, including MAXQDA, is suitable for both beginners and experienced researchers. MAXQDA is known for its user-friendly interface, making it accessible to those who are new to qualitative research and coding.

    For beginners, MAXQDA provides educational resources and tutorials to help them get started with qualitative data analysis. It offers a gentle learning curve, allowing novice researchers to quickly grasp the essentials of coding and analysis.

    Experienced researchers benefit from MAXQDA’s advanced features and capabilities. It offers a robust set of tools for in-depth analysis, data visualization, and complex coding tasks. Researchers with extensive experience can leverage these features to enhance the rigor and depth of their qualitative research.

    In essence, MAXQDA caters to researchers at all levels, making it a versatile choice for qualitative coding.

  • Can qualitative coding be done without software?

    Qualitative coding can be done without software, but it can be a more time-consuming and labor-intensive process. When coding without software, researchers typically rely on manual methods such as highlighting, underlining, or physically tagging segments of printed text.

    However, using qualitative coding software like MAXQDA offers several advantages. It streamlines the coding process, provides tools for efficient organization and retrieval of coded data, and offers features like data visualization and collaboration. These benefits can significantly enhance the quality and efficiency of qualitative coding.

    While it’s possible to code qualitatively without software, utilizing a dedicated tool like MAXQDA can save researchers time and effort and lead to more rigorous and comprehensive data analysis.