Qualitative Coding Software

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All-in-one Qualitative Coding Software MAXQDA

Take your qualitative coding to the next level with MAXQDA



  • for coding qualitative data like interviews, surveys, transcripts, focus groups, text/videos/audio files, images, tweets, and more
  • for analysis and visualization of research data: wordclouds, charts, tables, mind maps, and much more
  • for a wide range of coding tools: in-vivo coding, creative coding, open coding, memos, paraphrases, and more
  • easy-to-use thanks to its user friendly interface. We also offer a wide range of free video tutorials and other learning materials ideal for new users
  • 100% identical on Windows and Mac

Free MAXQDA Trial for Windows and Mac

Download our free and fully functional trial version and try MAXQDA with your own research data – or use the included example projects. Once you’ve filled out the form below you’ll receive an e-mail with the download link and free learning resources like our video tutorials and manuals.

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Qualitative coding software
for Windows and Mac.

MAXQDA is the best choice for your qualitative coding. It works with a wide range of data types and offers powerful tools for qualitative data analysis, such as automatic coding, visualization, mixed methods, statistical, and quantitative content analysis tools.

All-in-one Software for Coding Qualitative Data

Use MAXQDA to manage your entire research project. Easily import data from texts, interviews, focus groups, PDFs, web pages, spreadsheets, articles, e-books, and even tweets. Make use of MAXQDA’s wide range of coding possibilities for all kind of data and for coding inductively as well as deductively.

Manage your data with the All-in-one Software for Coding Qualitative Data MAXQDA
Qualitative coding made easy with the All-in-one Software for Coding Qualitative Data MAXQDA

Qualitative coding made easy

MAXQDA offers many possibilities for coding your data. Simply drag and drop codes from the code system to the highlighted text segment or use highlighters to mark important passages, if you don’t have a name for your category yet. In addition, you can assign symbols and emojis to text and image segments, audio and video clips.

Tools tailor made for coding inductively

Use the in-vivo coding tool to highlight meaningful terms in the texts and automatically add them as codes to your code system or use MAXQDA’s handy paraphrase mode to summarize material in your own words and inductively form new categories. As in Grounded Theory, a segment can also be assigned a new (free) code.

Tools tailor made for coding inductively with MAXQDA
Organize your code system with MAXQDA

Organize your code system

Organize your code system to up to 10 levels and use colors to directly distinguish categories. If you want to code your data in more than one perspective, document sets are the way to go. Of course, you can always reorganize your code system.

Further ways of coding

MAXQDA offers many more functionalities to facilitate the coding of your data. Search for keywords in your text and let MAXQDA automatically code them or recode coded segments directly from the retrieved segments window. With the unique Smart Coding tool reviewing and customizing your categorization system never has been this easy.

Further ways of coding with MAXQDA
Creative coding with MAXQDA

Creative coding

Creative coding effectively supports the creative process of generating, sorting and organizing your codes to create a logical structure for your code system. The graphic surface of MAXMaps is the ideal place to move codes, form meaningful groups and insert parent codes. Of course, MAXQDA automatically transfers changes made in Creative Coding Mode to your Code System.

Visualize your qualitative coding

Whether for your analysis or publication, MAXQDA’s visual tools are tailor-made for qualitative research, and are also very effective for a literature review. Work with word clouds to explore the central themes of a text and key terms that are used or make use of the graphical representation possibilities of MAXMaps, which in particular permit the creation of concept maps.

Visualize your qualitative coding with the All-in-one Software for Coding Qualitative Data MAXQDA
QTT: Collect relevant insights and develop new theories with the All-in-one Software for Coding Qualitative Data MAXQDA

QTT: Collect relevant insights and develop new theories

MAXQDA 2022 introduces a brand new and innovative workspace to gather important visualization, notes, segments, and other analytics results! The new QTT will support you during the analysis phase after coding and is the perfect space to collect relevant insights and develop new theories.

Download a free MAXQDA 2022 trial now!

Free Trial

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Compare the features of MAXQDA Standard, Plus and Analytics Pro.