In this video we will show you how to prepare and import Focus Group Transcripts in MAXQDA. Subsequently you will learn how to use this feature to retrieve text segments from specific members of the focus group.
Conducting focus groups and group interviews occupies an important role in social and market research. Focus groups offer a high potential for diverse analyses. Therefore in MAXQDA 12, many new features have been developed that allow for the simple and effective analysis of focus group data. For simplicity we only use the term “focus groups” in MAXQDA, although all of the functions are suitable for the analysis of group interviews as well.