MAXQDA Professional Trainer


 
TrainerNicha Tanskul, Ph.D. (Consumer Behavior)Nicha Tanskul, Ph.D. (Consumer Behavior)Nicha Tanskul, Ph.D.
Workshop language(s)Thai
LocationBangkok, ThailandBangkok, ThailandBangkok, Thailand
RadiusAsiaAsiaAsia
Workshops

Starter Workshops

Starter Workshops

Starter Workshops

Methodological Expertise

Qualitative Evaluation, Online Research, Interview Analysis, Artifacts Analysis

Qualitative Evaluation, Online Research, Interview Analysis, Artifacts Analysis

Qualitative Evaluation, Online Research, Interview Analysis, Artifacts Analysis

Consulting Services

Market Research

Market Research

Market Research

Experience

I hold a PhD in Consumer Behavior. I have been using MAXQDA for about a year for the analysis work done at our market research company that is based in Thailand. The functions and features with which I am most familiar are coding, lexical search, compare groups (both qualitative and quantitative), the Code Relation Browser, and the Code Matrix Browser.

  • 2 MICE tourist/stakeholder projects – Analysis of 200 in-depth interviews using MAXQDA. MAXQDA has allowed us to code and analyze a large amount of data gathered from different types of stakeholders. The project was done to Promote Thailand as a destination for Meetings, Incentives, Conventions, and Exhibitions.
  • The analysis of 240 interviews was done using MAXQDA to identify customer wants and needs based on transcriptions from in-depth interviews. This was the preliminary analysis prior to a large scale quantitative study that has a 4,000 sample size.

I hold a PhD in Consumer Behavior. I have been using MAXQDA for about a year for the analysis work done at our market research company that is based in Thailand. The functions and features with which I am most familiar are coding, lexical search, compare groups (both qualitative and quantitative), the Code Relation Browser, and the Code Matrix Browser.

  • 2 MICE tourist/stakeholder projects – Analysis of 200 in-depth interviews using MAXQDA. MAXQDA has allowed us to code and analyze a large amount of data gathered from different types of stakeholders. The project was done to Promote Thailand as a destination for Meetings, Incentives, Conventions, and Exhibitions.
  • The analysis of 240 interviews was done using MAXQDA to identify customer wants and needs based on transcriptions from in-depth interviews. This was the preliminary analysis prior to a large scale quantitative study that has a 4,000 sample size.

I hold a PhD in Consumer Behavior. I have been using MAXQDA for about a year for the analysis work done at our market research company that is based in Thailand. The functions and features with which I am most familiar are coding, lexical search, compare groups (both qualitative and quantitative), the Code Relation Browser, and the Code Matrix Browser.

  • 2 MICE tourist/stakeholder projects – Analysis of 200 in-depth interviews using MAXQDA. MAXQDA has allowed us to code and analyze a large amount of data gathered from different types of stakeholders. The project was done to Promote Thailand as a destination for Meetings, Incentives, Conventions, and Exhibitions.
  • The analysis of 240 interviews was done using MAXQDA to identify customer wants and needs based on transcriptions from in-depth interviews. This was the preliminary analysis prior to a large scale quantitative study that has a 4,000 sample size.
Email nicha@c-asia.com
Phone+662-649-9799+662-649-9799+662-649-9799


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