MAXQDA Professional Trainer:
Nicha Tanskul, Ph.D. (Consumer Behavior)
Qualitative Evaluation, Online Research, Interview Analysis, Artifacts Analysis
I hold a PhD in Consumer Behavior. I have been using MAXQDA for about a year for the analysis work done at our market research company that is based in Thailand. The functions and features with which I am most familiar are coding, lexical search, compare groups (both qualitative and quantitative), the Code Relation Browser, and the Code Matrix Browser.