Having used several qualitative data analysis software programs, there is no doubt in my mind that MAXQDA has advantages over all the others. In addition to its remarkable analytical features for harnessing data, MAXQDA’s stellar customer service, online tutorials, and global learning community make it a user friendly and top-notch product.

I spent several months researching the options, and ultimately decided to trial MAXQDA. We brought in a MAXQDA certified trainer, and bought a network license so that our large team at Microsoft could use the tool. We were not disappointed[…] I was so convinced in its efficacy in the applied qualitative field that I bought MAXQDA for my team when I joined Amazon. I was especially delighted when they added the Stats package, which allows us to avoid the extra expense of buying SPSS.

I have been fascinated by qualitative research as it makes us reconsider reality from a new perspective. For such reconsideration, it is essential to read data from various viewpoints and write your ideas in notes and memos, continuing to renew your perspective. I have found MAXQDA to be an excellent tool for readily recording and organizing ideas that come up with at various stages of research […]. More than that, however, I feel the potential of MAXQDA is to promote dialogue within the researcher and facilitate new discoveries.

Produktions- und Arbeitsprozesse verstehen und analysieren – das ist ein wichtiger Teil meiner Arbeit am Fraunhofer Institut für Fabrikbetrieb und -automatisierung IFF und MAXQDA unterstützt mich dabei. MAXQDA überzeugte mich mit seiner Vielseitigkeit, der intuitiven Gestaltung und der Möglichkeit, im Team zusammenzuarbeiten auf ganzer Linie. In unseren interdisziplinären Projekten mit innovativen Unternehmen können wir so eine effektive und effiziente Arbeitsweise erreichen.

With MAXQDA I saved a lot of time coding my research interviews, and with the Visual Tools I was able to show the results in a clear and simple way. MAXQDA has the advantage that it is very intuitive and therefore easy to learn and handle. In addition, they listen to users and provide continuous updates to improve the experience.