Wafa Chakroun

Workshop-Angebot

Standard

• Starter Workshops
• Advanced Workshops

Methodenwissen

• Visual Tools,
• Qualitative Evaluation
• Mixed Methods
• Audio-Video Analysis
• Coding
• AI Tools

Consulting/Beratung

• I am currently an Assistant Professor at IHEC Sfax and a former consultant at Euromonitor International and Zenith.

Trainerdetails

I hold a PhD in Linguistics, an MA in Linguistics, and an MA in Marketing. I have been teaching at the University of Sfax since 2011, where I mainly teach Research Methodology, quantitative and qualitative analysis, and Business English.

Throughout my teaching and research career, I have extensively used MAXQDA to publish scientific articles and to supervise students’ dissertations. I have also been involved in numerous marketing research studies across various sectors in Tunisia, including packaged food, soft drinks, and cosmetics. In these projects, I used MAXQDA to analyze in-depth interviews with managers.