Erfahrung & Leistungen
Workshop-Angebot
Standard
- Starter Workshop
- Advanced Workshops
Method Workshops
- Mixed Methods
- Text Analysis
- Thematic Analysis
- Interview Analysis
- Focus Group
- Coding / Code Mapping
- Qualitative Evaluation
- Audio-Video Analysis
Methodenwissen
- Qualitative and basic Quantitative
- Coding
- Code Mapping
- Focus Group
- Image / Photo Analysis
- Interviews
- Thematic Analysis
Consulting/Beratung
Consulting in Social research , Consumer Behaviour, Intercultural Communication & Marketing
Trainerdetails
I am a marketing lecturer at Cardiff University and MBA Programme Director. My research interests mainly pertain to various aspects of consumer research, intercultural communication, cultural intelligence, marketing, and influential marketing through the use of qualitative methods and mixed methods. I have been a MAXQDA Ambassador since 2014. I regularly offer methodological courses in the field of social and business research, using MAXQDA for big consultancy projects for analysing data for Thematic and Template analysis approaches.
