Marco Ehrl, Ph.D.

Workshop-Angebot

Standard:

• Starter Workshops
• Advanced Workshops

Method Focus: 

• Mixed Methods
• Qualitative & Quantitative Content Analyses
• Dictionary Building
• Visualization 
• Analyzing Strategic Narratives
• Analyzing Crisis Communication
• Analyzing Public Diplomacy Campaigns

Methodenwissen

• Content Analysis
• Strategic Narrative Analysis
• Thematic Analysis

Trainerdetails

As an Associate Professor in the Communication Studies Department at Kutztown University in Pennsylvania, I regularly teach MAXQDA in my Communication Research Methods courses, equipping students with practical skills in qualitative and mixed-methods analysis. Since 2018, MAXQDA has played a pivotal role for me in researching international crisis narratives, global media, and public diplomacy, including my publications in the International Journal for Strategic Communication (https://www.tandfonline.com/doi/full/10.1080/1553118X.2021.1984920?src=) and the Journal of Communication Studies (https://www.ceeol.com/search/article-detail?id=1179389), which I presented during one of MAXQDA’s Research Spotlight Sessions (https://www.youtube.com/watch?v=vI0DPrviXrM).