MAXQDA Professional Trainer:
Marco Ehrl, Ph.D.

• Content Analysis
• Strategic Narrative Analysis
• Thematic Analysis

As an Associate Professor in the Communication Studies Department at Kutztown University in Pennsylvania, I regularly teach MAXQDA in my Communication Research Methods courses, equipping students with practical skills in qualitative and mixed-methods analysis. Since 2018, MAXQDA has played a pivotal role for me in researching international crisis narratives, global media, and public diplomacy, including my publications in the International Journal for Strategic Communication (https://www.tandfonline.com/doi/full/10.1080/1553118X.2021.1984920?src=) and the Journal of Communication Studies (https://www.ceeol.com/search/article-detail?id=1179389), which I presented during one of MAXQDA’s Research Spotlight Sessions (https://www.youtube.com/watch?v=vI0DPrviXrM).  

• Ehrl, M. (2023). Understanding Russia’s Disinformation Narratives about Ukraine: A Ratio-Oriented Approach to Strategic Crisis Narratives. ESSACHESS - Journal for Communication Studies, 16, 1(31), 135-161.
• Ehrl, M., & Hinck, R. (2021). Solving Egypt’s Economic Crisis: The Strategic Role of Chinese, Russian, and Egyptian Media Narratives. International Journal of Strategic Communication, 15(5), 504-525.