MAXQDA Professional Trainer:
Elif Üstündağlı Erten

• Qualitative and Quantitative analysis
• Thematic AnalysisIn-depth Interviews
• Case Study
• Teaching Experience
• Cross-cultural Research
• Interpretive Paradigm
• Applied Data Analysis
• Phenomenology
• Project-based Research

Qualitative Research Design, MAXQDA Training, Interview Design, Coding Framework Development, Thematic and Content Analysis, Academic Writing Support, Consumer Behavior Research, Cultural Studies

I earned my PhD in 2014 with a dissertation grounded in qualitative methodology and have since built an academic career centered around interpretive and mixed-method approaches. Since 2017, I have been actively using MAXQDA as a core component in both my research and teaching. I regularly teach graduate-level courses on Qualitative Research Methods, where MAXQDA plays a central role in data management, coding, thematic analysis, and visual analytics. Over the years, I have trained numerous graduate students, thesis candidates, and early-career researchers in the effective use of MAXQDA for their academic projects. I have also led hands-on sessions in which participants work with real data to develop skills in coding, memo writing, theory building, and interpretation. My research spans a variety of topics including consumer culture, sustainability practices, energy vulnerability, migration, and ritual consumption. These studies often involve in-depth qualitative data collection and analysis, where methodological rigor and contextual sensitivity are essential.

Üstündağlı Erten, E. et al. (2024). Decoding intersectionality: A Systematic Review of Gender and Energy Dynamics Under The Structural and Situational Effects of Contexts. Energy Research & Social Science, 110. https://doi.org/10.1016/j.erss.2024.103432

Üstündağlı Erten, E. et al. (2023). Activism, Social Identity Theory, and Brands: Political and Protest Consumer Identities on March 8th. Sosyoekonomi Dergisi, 31(56). https://doi.org/10.17233/sosyoekonomi.2023.02.14

Üstündağlı Erten, E. et al. (2022). Vulnerability and Service-Dominant Logic from Older Adults' Perspectives During the Pandemic. Pamukkale SBE Dergisi, 52. https://doi.org/10.30794/pausbed.1021141

Üstündağlı Erten, E. & Güzeloğlu, E. B. (2020). Transformation of Do-It-Yourself from Altruistic to Utilitarian Tendency: DIY Entrepreneurs and Sustainable Practices in Shared Economy Market Conditions. Management of Environmental Quality, 32(1), 127–143.

Üstündağlı Erten, E. (2021). Hyper Reality and Social Class Discourses Based on Consumption Indicator in Social Media During the COVID-19 Process, in COVID-19 Pandemisinin İşletme ve Ekonomi Alanındaki Etkileri, Gazi Kitabevi, Ankara, pp. 157–172.