MAXQDA Professional Trainer:
Efrain Canaan Zurita Mezquita

• Interview Analysis
• Grounded Theory
• Qualitative Evaluation

My consulting services cater specifically to students pursuing PhD and master's degrees who are conducting qualitative research for their theses.

With a master's degree in business and a strong background in qualitative investigations, I bring extensive experience to my role as a public trainer. My own thesis focused on social marketing, where I utilized a qualitative approach to conduct research. Recently, I had the privilege of presenting the outcomes of a qualitative investigation at an academic congress, employing the powerful MAXQDA software.