MAXQDA Professional Trainer:
Beata Marciniak

• Qualitative research methodology
• Content Analysis

Consulting for research groups in qualitative research or individual classes

Assistant Professor in the Department of Marketing, Market and Quality in the College of Management and Finance at Warsaw School of Economics.

My journey with MAXQDA began two years ago, leading a project where I trained researchers using MaxQDA's TeamCloud add-on. My main research areas focus on the applications of market research, and the psychological determinants of consumer attitudes and behavior. I specialize in teaching marketing research methodology, particularly qualitative methods. 

For the past two years, I have provided individual consultations for researchers interested in using MAXQDA. I assist researchers in selecting appropriate qualitative methods such as thematic analysis, content analysis, and grounded theory, covering both inductive and deductive coding strategies.

• Brdulak, Jakub & Gregorczyk, Sylwester & Lewicki, Jacek & Marciniak, Beata & Pietrzak, Maria. (2023). Sposób postrzegania lidera przez studentów Szkoły Głównej Handlowej w Warszawie [in:]  30 lat w naukach społecznych: nowe myśli i idee. Red. nauk., J. Wielgórska-Leszczyńska, M. Matusewicz. Oficyna Wydawnicza SGH.
• Baran, Radosław & Marciniak, Beata & Więcek-Janka, Ewa & Żelazko, Beata. (2024). The Well-Being of Managers in the Context of the Identity Brand of the Family Company. Annales Universitatis Mariae Curie-Skłodowska sectio H Oeconomia. 58. 7-30. 10.17951/h.2024.58.3.7-30.