Sam Ladner, PhD (Amazon Research)

“I spent several months researching the options, and ultimately decided to trial MAXQDA. We brought in a MAXQDA certified trainer, and bought a network license so that our large team at Microsoft could use the tool. We were not disappointed. […] I was so convinced in its efficacy in the applied qualitative field that I bought MAXQDA for my team when I joined Amazon.”

Sam Ladner, Ph.D. Senior UX Researcher, Amazon. Adjunct Professor, University of Washington, USA.

“I have used MAXQDA as my primary recommended qualitative data analysis software program since 2005, when I began facilitating Spanish-language projects and MAXQDA was the only program with full documentation in Spanish. Since that time, I have taught MAXQDA in a wide variety of settings including education, government, and non-profit organizations.”

Karen Andes, Ph.D. Assistant Professor, Hubert Department of Global Health – Rollins School of Public Health, Emory University, USA

“MAXQDA was introduced to postgraduate students in my course on Qualitative Research Methods (…). They found it easier to learn and use than any other software in qualitative data analysis. They exclaimed that the charts and frameworks produced by MAXQDA looked so beautiful, smart, and comprehensible. MAXQDA integrates human mind with technology, and it demonstrates the art of data analysis.”

Professor Zhiyong Zhu, Ph.D. Prof. of Sociology and Education, Beijing Normal University, China

MAXQDA Success Stories

MAXQDA is easy to use

Easy to Use

“MAXQDA, MAXMaps and MAXDictio offer a sophisticated, yet easy to use toolkit for qualitative analysts working with textual data. No need to learn a complex language or interface.”

Raymond Maietta President of Research Talk
MAXQDA Customer Service is outstanding

Outstanding Service

“Service was terrific! I received answers quickly. Even with the time delay between Germany and the United States, I experienced virtually no delays in work when I had questions.”

Dr. Cheryl Fliege Walden University, USA
MAXQDA - Flexibility and power on Windows and Mac

Power and Flexibility

“MAXQDA combines power and flexibility with ease of use. […] The whole package is designed to be used by people who want to focus on their analysis, not the software.”

Prof. Katherine E. Browne Department of Anthropology, Colorado State University, USA
MAXQDA's design is elegant and straightforward

Elegant Design

“Thanks to the elegant and straightforward design of MAXQDA, you can easily translate flashes of insights into analytical models […] without being bothered by complicated technicalities.”

Prof. Ikuya Sato Hitotsubashi University, Graduate School of Commerce and Management, Tokyo
QDA Software - MAXQDA Learn with experts

Expert Training

“I had the wonderful opportunity to attend a week-long training workshop at VERBI. Thanks to this training, the task of finishing my current book project has just become far more manageable.”

Prof. Lory Dance Ph.D. University of Nebraska-Lincoln and Center for Middle Eastern Studies at the Lund University, Sweden
MAXQDA can analyze more file types than you might think

High Capacity

“I used MAXQDA to code and analysis case study data. It made the process much more manageable as it was a large-scale project [with] over 50 hours of interviews as well as media and policy documents.”

Dr. Bernie Grummell University College Dublin, Ireland

Countless institutions around the world use MAXQDA

  • New Mexico State University, Las Cruces, NM, USA
  • University of Surrey, Guildford, UK
  • Henkel KGaA, Feldkirchen, Germany
  • Humboldt-Universität, Berlin, Germany
  • Hitotsubashi University, Tokyo, Japan
  • Harvard University, Boston, MA, USA
  • Universidad Autonoma de Yucatan, Yucatan, Mexico
  • Universidad de Sonora, Sonora, Mexico
  • Universidad Complutense de Madrid, Spain
  • Universidad Autonoma de Barcelona, Barcelona, Spain
  • Stanford University, Stanford, CA, USA
  • UNAM – Universidad Nacional Autonóma de México, Mexico City, Mexico
  • University of Georgia, Athens, GA, USA
  • University of Massachusetts, Boston, MA, USA
  • University of Minnesota, Minneapolis, MN, USA
  • University of San Francisco, San Francisco, USA
  • WHO – World Health Organization, Geneva, Switzerland
  • Daimler Chrysler AG, Berlin, Germany
  • Georgia Institute of Technology, Atlanta, USA
  • University of Thessaloniki, Thessaloniki, Greece
  • University of Athens, Greece
  • Ministerio de Agricultura, Guatemala
  • University of Hongkong, Kowloon Tong, China
  • University of London, London, UK
  • Emory University, Atlanta, GA, USA
  • Ohio State University Columbus, OH, USA
  • Preventive Medicine Research Institute, Sausalito, CA, USA
  • Saybrook Research Institute, Ventura, CA, USA
  • University of California, San Francisco, CA, USA
  • University of Copenhagen, Copenhagen, Denmark
  • BMW Group, Munich, Germany
  • Monitor Groupe, Inc., Cambridge, MA, USA
  • Oregon State University, Corvallis, OR, USA
  • Philadelphia Health Management Corporation, Philadelphia, PA, USA
  • Fraunhofer Institut,, Germany
  • École Nationale d’Aministration Publique, Montréal, Canada
  • University of Alberta, Edmonton, Canada
  • University of British Columbia, Vancouver, Canada
  • City University of Hongkong, Hongkong, China
  • Massachusetts Institute of Technology, Cambridge, MA, USA
  • Airbus Deutschland GmbH, Hamburg, Germany
  • Bayrisches Public Health Research Center, Munich, Germany
  • Charité, Universitätsklinikum der Humboldt Universität Berlin, Berlin, Germany
  • Johann Wolfgang Goethe-Universität Frankfurt, Germany
  • Ludwig-Maximilian-Universität München, Munich, Germany
  • University of Oxford, Oxford, UK
  • University of Cambridge, Cambridge, UK
  • University of California, Berkeley, CA, USA
  • Microsoft Corporation, Redmond, WA, USA
  • Inc., Seattle, WA, USA
  • Siemens SEAR GmbH, Neuberg, Germany
  • Freie Universität, Berlin, Germany
  • Technische Universität Berlin, Germany
  • Technische Universität München, Germany
  • Universität Hamburg, Germany
  • Universität zu Köln, Germany
  • Volkswagen AG, Wolfsburg, Germany
  • Australian National University, Canberra, Australia
  • Kaiser Permanente, Inc., Aurora Colorade, USA
  • Universidade de São Paulo, São Paulo, Brazil
  • University of Trento, Trento, Italy
  • Kanda University of International Studies, Chiba-Shi, Japan
  • Tokyo International University, Kawagoe, Japan
  • National Institute of Multimedia Education, Chiba, Japan
  • Yale University, New Haven, USA
  • Beijing Normal University, Beijing, China
  • Universität Genf, Switzerland
  • Universität Zürich, Zürich, Switzerland
  • Novartis Foundation, Inc., Genf, Switzerland
  • Institute of Europe and American Studies, Taipei, Taiwan
  • University of Wales, Wales, UK
  • Commission for Health Improvement (CHI), London, UK
  • Universidad Iberoamericana Puebla, Puebla, Mexico
  • Edinburgh Cancer Centre, Western General Hospital, Edinburgh, Scotland, UK
  • Kernwert GmbH, Berlin, Germany
  • Universidad de Buenos Aires, Buenos Aires, Argentinia
  • Universidad de Chile, Santiago, Chile
  • National Foundation for Educational Research, York, UK
  • Nokia UK Ltd., Farnborough, UK
  • York Consulting Ltd, Leeds, UK
  • University of Essex, Essex, UKCDC – Centers for Disease Control and Prevention, Atlanta, GA, USA
  • UNESCO, Montevideo, Uruguay
  • University of Sydney, Sydney, Australia
  • Columbia University, New York, USA
  • Elsevier Inc., Beaver Creek, CO, USA
  • Hitotsubashi University, Redondo Beach, USA
  • International Institute for Qualitative Methodology of Alberta, Oakland, CA, USA
  • Washington State University, Pullman, WA, USA
  • Universidade de Brasília, Brasília DF, Brazil
  • Swiss Tropical Insitut, Basel, Switzerland
  • Université de Paris, France
  • National Taiwan University, Taipei, Taiwan
  • Louisiana State University, Baton Rouge, LA, USA
  • Market Dynamics Research Group, Inc, New Orleans, LA, USA
  • Michigan State University, USA
  • University of Toronto, Toronto, Canada
  • University of Utrecht, Utrecht, Netherlands
  • University of Southern California, San Clemente, CA, USA
  • University of Wisconsin, Madison, WI, USA
  • Wayne State University, Detroit, USA

Get started on your own success story!


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Compare our four MAXQDA product options or see the complete features list to find the solution that suits best.

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More MAXQDA stories …

“I have been using MAXQDA for almost 6 months, coding all kinds of graduate-level documents for my courses at the university. I find that MAXQDA is a wonderful help in really understanding difficult documents and I can even use it for note taking, coding various kinds of notes, then using the search function to retrieve relevant ideas and quotes. I find it is much more powerful than my bibliographic program, or a database, and the various searching and sorting capabilities mean I can dig deeper into the data and find relationships between different data which I would never have noticed before. I am constantly amazed at the utility and general usefulness of the program.”

Martin Shellabarger
Creativity Studies Program, Union Institute and University, USA

“The ability to easily import string and numeric selection variables provides an invaluable tool for relating complementary quantitative and qualitative research strategies. This and other features have made MAXQDA particularly well-suited for integrating ethnographic and epidemiological methods for a cultural epidemiology of various health problems.”

Mitchell Weiss, MD, PhD
Swiss Tropical Institute, Basel, Switzerland

“WOW! That was a quick response! Thanks. Before being a student I had worked in the software industry for almost 20 years in Europe and in Asia, and I have never met this level of EXCELLENT service. CONGRATULATIONS. This is remarkable.”

Kevin-James Vella, PhD
Cardiff Business School, UK

“I am using MAXQDA for my PhD Thesis. I think it is a fantastic versatile system – the ability to retrieve segments and keep them situated within their text is so useful.”

Dr. Gill Thomson
University of Central Lancashire, UK

“The application is easy to learn and use, a particular advantage to non-technical users.”

Dr. Kirstie Edwards
Sheffield Hallam University, UK

“User guide very explicit and explanatory. Overall, a great program for data organization and efficient retrieval of quotes. […]”

Lisa Baker
Liverpool Women’s Hospital, UK

“It has been great to use MAXQDA. Easy to follow and very useful! It was great to be able to easily pull out quotes with the same codes and view them all at once across different texts.”

Joanna Sweetland
Institute of Neurology, London, UK

“The intuitive approach which MAXQDA has built up is so similar to the discovering process of categories and types that code book and memo system is always there to help you to develop your theory and models. The add-modules MAXDictio and MAXMaps are straightforward and provide the best elegant and smart solution to represent complex relations between projects’ elements and several functions to analize in different ways the lexical componenents of the entire texts.”

César A. Cisneros Puebla, PhD
Autonomous Metropolitan University, Mexico City, Mexico

“The coding margin is especially useful, showing which codes are assigned to which pieces of text. Being able to colour the code icon also helps give a very quick overview of coding to a document. The memo margin/column also provides easy access to memos assigned to text in a specific document. The code matrix and code relations browsers are very useful to give another overview of coding and relationships between codes, and are useful tables for inserting into manuscripts and reports. The search tools are easy to use and make logical sense when you get the hang of them, and assigning attributes is easy. Ordering codes by weight was extremely useful in research where this was applicable. Those codes deemed most important using the data and team consensus could be assigned a weight and used in a very grounded way to show trends, develop narratives and so on.”

Dr. Raewyn Bassett
Dalhousie University, Canada

“Having worked with MAXQDA a bit more now, I can honestly say that I find MAXQDA by far the best CAQDAS program around. Brilliant work!”

Ko Koens
Leeds Metropolitan Universitz, UK

“Service was terrific! I received answers quickly. Even with the time delay between Germany and the United States, I experienced virtually no delays in work when I had questions.”

Dr. Cheryl Fliege
Walden University, USA

“Service was terrific! I received answers quickly. Even with the time delay between Germany and the United States, I experienced virtually no delays in work when I had questions.”

Jennifer Lasley
Emory University Rollins School of Public Health, USA

“The service was excellent. I was very pleased with the personal attention that I received when trying to decide if MAXQDA was the appropriate program for my project. When I decided to purchase MAXQDA, I was given all the personal attention I needed for getting started. It was all very personal, efficient, and professional.”

Dr. Daniel Lund
Griffith University, Australia

“What I like about MAXQDA is its ease of use (a low learning curve), the depth and breadth of its classifiaction and analysis functions, and the possibiltiy of conducting different kinds of qualitative or texts analysis simultaneously. In addition, the combined strength of MAXQDA MAXDictio expands the researcher’s capacity to manage and analyze both qualitative and quantitative data. Your programs are true friends of the researcher who values qualitative and quantitative or mixed-method research.”

Warren A. Hodge, Associate Professor, PhD
University of North Florida, USA

“I have found MAXQDA very easy to use. It was especially useful being able to purchase copies in various languages as we were working on a multi-site project through Europe. In particular the ability to have multiple levels of coding was useful as was the code matrix.”

Dr. Wendy Hunter
Deakin University, Australia

“MAXQDA is very easy to navigate, to code small or large pieces of text, to add and delete codes, and to keep track of exactly what you’ve done. I like being able to open only those screens I want to work with and close those I don’t. The weighting function has been unexpectedly useful to us.”

Dr. Ellen Pruyne
Lancaster University, UK

“MAXQDA is a very easy piece of software to use and has made analysis an enjoyable and rewarding experience.”

Julie Clark
Thames Valley University, UK

“… extremely fast, very friendly, perfectly helpful.”

Stef Van den Branden
University of Leuven, Belgium

“Very easy to get up and running with the program. Have shared it with doctoral students.”

Dr. Jenny Edwards
Fielding Graduate University, USA

“The service I have received has been swift and very good.”

Dr. Daniel Nehring
University of Essex, Department of Sociology, UK

“The service has been fantastic – very professional, with all queries answered within a very short period of time.”

Dr. Gill Thomson
University of Central Lancashire, UK