How does MAXQDA help you categorize survey responses?
MAXQDA helps you analyze responses to open questions in surveys efficiently and effectively with its interactive table window. These responses are listed in a table and can be categorized with existing or newly formed codes.
Guide: Analyzing Open-Ended Survey Questions with MAXQDA
This guide describes a procedure for analyzing responses to open survey questions with MAXQDA. The procedure does not consider the open-ended questions in isolation from the other data collected, but rather interlinks this qualitative data with the standardized, quantitative data in the sense of a mixed methods approach.
A prerequisite for using this function is that all the responses to a question have been coded. This should be the case if you used the Survey Data Import function to import your survey responses. The name of the code will normally correspond to the text or a shortened version of the survey question.
Starting the function
MAXQDA’s interactive interface lets you analyze each of your survey questions:
- Should you wish to analyze only a selection of responses of individual interviewees, activate these documents.
- Click on the following function: Analysis > Categorize Survey Data
- Drag the code that contains the responses to your survey question from the code system to the following window that appears:
- If you activated a selection of documents, you can use the Only activated documents function (You can turn this display of activated documents on or off at any time later).
Click on OK and the interactive table window will appear, divided into two sections:
In the leftmost field of the window, you will see a reduced code system that displays the selected question code. New categories can be inserted here as subcodes and then assigned to the individual answers. The number at the end of the code line tells you how often the code was assigned to the documents you are currently analyzing.
In the table immediately to the right, you see a list of the responses – each in a separate line. The number of currently displayed lines, i.e. the responses to be categorized, is indicated in the upper right corner of the window. At the beginning, this number corresponds to the number of people who answered the question.
The individual columns contain the following information:
Document – The source of the response.
Responses – The texts of responses of people who answered your survey.
Codes – A list of the codes assigned to the response or part of the response; only the codes that are currently visible in the code system on the far left are listed here. The question codes, whose answers are currently being evaluated, are never shown here.
Comments – Freely editable text field (up to 255 characters) for notes: useful for the developing suitable categories.
Like all MAXQDA table widows, the individual fields can be adjusted: The columns can be adjusted in width and position with the mouse or hidden with a right-click on a column heading. A click on the heading sorts the column in ascending order, another click in descending order.
At the top, you will see a toolbar with the following functions:
Quit – closes the interactive table window. Alternatively, you can also click the X to close the window.
All codes – displays all your project’s codes. When turned off, only the selected codes and subcodes are displayed.
New code – creates a new subcategory which can be used to categorize the responses in the code system. The new categories are always added as the last subcategory. Only subcodes to existing codes can be generated, no codes at the top level.
Only activated documents– Only the answers of the currently activated documents are displayed. The frequencies displayed in the code tree are adjusted accordingly.
Filter – applies filters, which are defined by right-clicking on a column heading and selecting the Set Filter, to all columns.
Reset all filters – removes all filters from all columns.
Display search toolbar – lets you to enter a search term to search for text in all or specific columns.
Display parent code – in addition to the code, the “Codes” column also displays its parent code.
Display comments – displays comments field.
Creating new categories
In order to categorize individual responses, you first need some categories, of course! If you have already defined some or all of these categories before you begin your analysis, you can define them as new subcodes of your question code.
- Click on the symbol New code.
- In the dialog window that appears, enter the code name\subcode name. To better distinguish between sub-categories, you can use assorted colors. You can also enter the description of these categories (i.e. which responses they are applied to) into the “Code-Memo” field.
- Click Add code to create a second and third code, and so on. Click OK to finish creating new codes.
If at the beginning of the analysis, you haven’t defined any categories are defined and you would rather develop these from the material, you can start by reading some of the responses and then create one or more suitable subcodes.
To assign a response to a category, click and drag the row with that response to one of the displayed codes in the hierarchical code tree. This allocation is immediately displayed in the “Codes” column. To assign a category to only part of a response, double-click on the text, select the desired portion of text, and drag it to one of the categories in the code system. Even if you add the same code to multiple sections of a response, the code name\subcode name is listed only once in the “Codes” column.
Removing assigned categories
To remove a category assigned to a response, click the cross that appears when you move the mouse over a code in the “Codes” column. All allocations of the deleted category will then be removed from the response.
Customizing your categorization system
You can adapt your categorization system throughout the entire analysis process. You can change the order of codes with the mouse as well as add subcodes. By right-clicking on a code, all the functions from your “Code System” are available to customize your code system in this window:
- Delete code
- Sort subcodes (alphabetically or by category frequency)
- Change code color
- Create or edit code-memo
Click on a code in the code tree to list all your coded segments under this category (the categorized answers to the survey question or parts of it). This way, you have an overview of the contents of individual categories. The blue highlighted row in the code system indicates which code is currently selected. The name of the selected code is also displayed at the top left of the window.
Working with comments
In the comments column, you can write a comment regarding each response. Comments can be used to summarize long responses, ideas for new categories, or for categories in the process of being developed. They are also good for noting notes along the lines of “still unclear”, “come back to this later” for hard-to-categorize responses.
Double-click a cell in the “Comments” column to enter a new comment or edit an existing one.
Comments are stored for the code selected in the “Code System” and are highlighted in blue.
Pausuing and restarting your categorizations
You can pause your current categorization at any time by clicking on the button Quit or by closing the window. All your categorizations will be stored as codes in your MAXQDA project.
To pick up where you left off, restart the function via Analysis > Categorize Survey Responses and select the code that contains the responses to your survey question.
Exporting your current display
Open as Word document – Creates a temporary Word document and displays it in the program to which this format has been assigned on your computer. To save the created file permanently, you need to save it from Word to a different location.
Open as Excel spreadsheet – Creates a temporary spreadsheet in XLS / X format which is opened with the program associated with this format on your computer. To permanently save this file, you must save it in another location on your computer.
Export – MAXQDA creates a table as an Excel file (XLS / X format), as a web page (HTML format) or as a text document (Word or RTF format) after you have entered a filename and location. The exported file is opened immediately.