• Qualitative Content Analysis
• Grounded Theory Development
• Analysis of Social Data
• Mixed Method Research
• Qualitative Validation
• Qualitative interviewing & Narrative Analysis

I have been actively offering my consultation on doing qualitative research for social, medical and organizational practitioners, using qualitative methods for studying people perception and brand sentiments, and understanding social reality through qualitative methods.  

I have done my doctorate in Psychology and have been working with various types of qualitative data for research and consulting purposes from past 7 years. I find MAXQDA a complete software package and use it for transcription, qualitative coding of audio-visual and textual data, for doing thematic analysis, grounded theory development, and analysis of social data. I am working with academic institutions and corporates on harnessing the power of MAXQDA for research, publication and achieving organizational objectives in a better way using a mixed method approach.

Singh, S., & Aggarwal, Y. (2019). Are Traditional Negative Gender Attitudes Associated with Violent Attitudes Toward Women? Insights from a New, Culturally Adapted Measure in India. Sex Roles: A Journal of Research, 1–20. https://doi.org/10.1007/s11199-019-01102-3

Sanjay Singh & Yogita Aggarwal (2017). Happiness at Work Scale: Construction and psychometric validation of a measure using mixed method approach. Journal of Happiness Studies. doi:10.1007/s10902-017-9882-x. Springer. https://link.springer.com/article/10.1007/s10902-017-9882-x

Sanjay Singh & Yogita Aggarwal (2017). Antecedents and consequences of work significance in Indian organizations. Journal Management, Spirituality and Religion. doi: 10.1080/14766086.2017.1320580. Taylor & Francis. http://www.tandfonline.com/doi/abs/10.1080/14766086.2017.1320580